The Rise To Management - Assignment Example

Response Although theory forms the basis of nearly all the research; yet the way in which theories are developed varies a lot. Research directed at revealing the underlying processes that give rise to management issues can be carried out in a number of ways, some of which are mentioned in this work and include establishing causal relationships, evaluating efficacy of approaches to various problems and derivation of results by the use of descriptive studies. The problem of pharmaceutical companies regarding loyalty of their customers can well be addressed by the use of smart phone app, as it provides a means of information exchange at very personal level.

However, the suggested framework for the purpose of revealing the underlying nature of the problem may prove to be beneficial only if the users of the app are convinced enough to participate in the activity that relates to provision of personal information for the purpose. Since, this is largely a matter of personal choice and preference, and no clear cut incentive is involved in the process, the likelihood of this method’s success is questionable. Additionally, the approach of quantitative examination leading to qualitative understanding of the nature of Jamaican consumers raises questions regarding the feasibility of the approach.

Will the outcomes obtained as a result of implementation of this approach be reproducible and applicable in the long run? Also interesting to note is the presumed relationship of success of smart-phone app to the sales of branded products; I believe relating such unrelated parameters is likely to bring unreal outcomes and may ultimately translate into fiscal losses.