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Product Design: Folding Carton - Assignment Example

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This assignment, Product Design: Folding Carton, stresses that packaging involves designing and production of product wrappers or containers. There are different measures that can be taken when designing a package of a product. Increased competition means that packages must now perform many tasks…
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Product Design: Folding Carton
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Download file to see previous pages From this paper it is clear that the product line will be comprised of small runs during the preliminary stages comprising of a package that will be a folding carton with a three color print. There are mainly two print methods that might be considered for the first smaller runs. First and foremost, the print for the smaller runs ought to be carefully designed such that it looks attractive to the targeted customers. The three color print will be carefully designed such that it appeals to the interests of the targeted customers. The main reason for colourfully designing the print package of the product is to influence the perceptions of the customers towards the product. Quality packaging of the product helps create instant customer recognition of the brand or the firm.
This discussion outlines that perception is very important since it influences the behaviour of the consumers towards purchasing a particular product. Personal characteristics such as attitude, interest, expectations as well as motives often shape the perceptions of the consumers and ultimately their behaviour. Therefore, colourful print for the products will be meant to stimulate the interests of the customers and how they will perceive a particular product. In most cases, people react different to a particular product depending on how it is presented. Colourful prints are meant to make lasting impressions among the customers who in turn will become loyal towards a particular offering if they are happy about it.   ...Download file to see next pagesRead More
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