Adidas Company - Assignment Example

Adidas Company Analysis Adidas Company is a business that produces sports equipment and other sportswear. It offers its products through various branches across the continent. Its headquarters is in Herzogenaurach, Germany. Its resources are from a strong brand portfolio that establishes robust footprint retail. The company possesses a management team that skillfully uses the company’s resources to build a competitive advantage. They have a good corporate strategy in different places such as North America and markets in the overseas. Their products are diverse and come in varieties as offered in the web. They possess strong control over their channel of distribution. Their customers have strong competence to promote the company’s development. The brand reputation and recognition are an added advantage that causes competitive nature of the other companies (Borowski, 2013). The strategy of pricing of the Adidas products makes the company more competitive.
The Adidas Company is the second largest maker of athletic footwear and sports equipment worldwide. The company has revenues of E10, 381 million, which enable it not to ever run under debts. Its strong brand such as Adidas, Reebok, and Taylor Made are the portfolios (Borowski, 2013). They build the company’s leading market position. Leveraging is done on the brands to establish strong retail availability and get an increase in profits limits through the increment of retail sales as a percentage of sales in total. The company has successfully grown due to its own retail. It is currently operating over 2,200 stores for its brands worldwide. It is also operating its business using the e-commerce, which other companies have not discovered yet. It is successfully expanding the retail stores across the contents, which makes it more successful compared to other companies.
Reference
Borowski, A. (2013). Adidas marketing strategy - an overview. S.l.: Grin Verlag. Read More