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Operations Decision - Determine the market structure in which the low-calorie food company operates - Term Paper Example

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The Company is one of the largest food producers in the globe. In addition, it has a market share of approximately 33% and more than twenty thousand employees. The Company produces high…
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Operations Decision - Determine the market structure in which the low-calorie food company operates
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Download file to see previous pages More so, the Company intends to sell its products at a fair market, targeting individuals from all socio-economic background. The Company is different from its competitors because it sells low calorie foods that are very tasty and look good. More so, most individuals focus on healthy foods, this in return makes the Company outshine its competitors who sell high calorie foods. The Company has planned to expand its clientele by opening up other branches in nations such as United States, France and Spain in the next 3 to 4 years.
Most individuals in the United Kingdom are concerned about their health, thus prefer low calorie food. Therefore the Company has an added advantage over its main competitors who mainly sell high calorie food such as Mac fries and KFC. The product is consumed by individuals from all socio- cultural background, and most buyers range from ages 20 and 55. In addition, women are the ones who mostly purchase the products, thus the Company highly concentrate on the female population (The Times 100, 2014).
These are external and internal factors that may affect the marketing opportunities of the Company. SWOT analysis identifies the strengths, weaknesses, opportunities and threats, which are essential in determining actions or aspects that are necessary for the marketing plan.
The Company strives to make simple and good food in a more sustainable way and at the same time meet its business goals. In order to achieve the above stated aspect, the Company ensures that it is able to balance the four major elements of the marketing mix. A service or a product will incorporate a distinct marketing mix. More so, the right mix will result to the achievement of the stated goal, which may bring about customer satisfaction. Marketing mix constitutes of four P’s, which include; price, product, promotion and place. In this case, the Company’s product ought to taste and look good ...Download file to see next pagesRead More
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