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Business report - Research Paper Example

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It began as a small ice cream retail shop. Tom borrowed $15 and began selling ice cream from a mobile track. It became a retail company in 1934 in Hartsdale, New York. It began manufacturing equipment for the ice cream…
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Download file to see previous pages In 1939, the founder of the company developed a soft serve ice cream machine, becoming the first. By 1947, the corporation was already franchising retail ice cream stores in the US. In the period of 1949 all through to 2010, the company made various developments which have enabled its survival in the market. It developed a franchisee training seminar to educate its franchises, developed various ice cream products such as the flying saucer, Lo-Yo frozen yogurt, a line of all-Kosher products, Thinny-Thin frozen dietary desserts, among others developed later in the years. The company also created the idea of using ice cream vending vehicles, and introduced an ice cream supermarket. The corporation, after the death of the founder, relocated to Farmington Connecticut, where it developed branded freezers which were used to sell its ice cream products in various supermarkets. Various developments of products, sales strategies, and management accompany the progress of the company with the latest development at 2010. It introduced a new product; ‘Thick, Rich & Dreamy Low Fat Ice Cream’. The company has its headquarters in Atlanta, but has various franchises in 25 States and seven countries (The Carvel Corporation).
Carvel products are categorized into three groups; take home treats, cakes, and Carvel Special Ties. The company offers take home novelty treats, freshly made hand tipped ice cream, premium ice cream cakes, and soft serve ice cream. These are meant personal desires, anniversaries, birthdays, and special holidays. The company’s ice cream cakes are said to be “perfect for any occasion” (The Carvel Corporation).
Customer satisfaction is another factor. There are different features that customers look for in a product. In the case of ice cream, consumers will consider the flavors, melting quality, appearance, body and texture, color, and influence quality. Provision of what the different customers prefer determines the demand of ...Download file to see next pagesRead More
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