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International Strategies: Survival and Success of a Business - Research Paper Example

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A paper "International Strategies: Survival and Success of a Business" claims that strategic alliances that exhibit a high success rate call for a high commitment between all members. All members need to cooperate with each other especially in the critical events…
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International Strategies: Survival and Success of a Business
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International Strategies: Survival and Success of a Business
Survival and success of a business relies on decisions made by all involved parties. However, all alliances must possess certain characteristics to make them favorable for a partnership. A good alliance partner should be committed to the business, coordinate with others, and be a risk taker. Strategic alliances that exhibit a high success rate call for a high commitment between all members. Additionally, all members need to cooperate with each other especially in the critical events such as decision-making. Cooperation in business matters is the main determinant of a business’s success rate. Furthermore, to be involved in a partnership business requires a crucial quality, risk taking. A favorable partner should be willing to undertake any risk to achieve an objective (Shah & Swaminathan, 2008).
The key forms of strategic alliances include strategic partnership, joint venture, and distribution relationships. Strategic partnerships are created with the main aim of developing a product or creating new markets. An example is the collaboration between Chrysler and Westinghouse in producing a powerful motor control system for Chrysler electric vehicles. Joint ventures are agreements between firms or parties projected at a certain venture. A case example is the Hewlett and Packard that joined to form Hewlett Packard. Also referred to as cross-promotion agreements, distribution relationships are aimed at increasing the number of customers. An example is the American Delta and the United Airlines that cooperated to reduce fee and attract customers (Teng & Das, 2008).
Alternatively, trust is equally important in a business partnership as other factors like being committed. When handling financial matters of the organization, trust is essential. Trust builds confidence between all partners as issues such as embezzlement of finances do not occur. Transparency aids in improving trust. Delivery of financial calculations in time shows transparency in addition to removal of all hidden agendas.
Shah, R. H. & Swaminathan, V. (2008). Factors Influencing Partner Selection in Strategic
Alliances: The Moderating Role of Alliance Context. Strategic Management Journal, 29(5), 471-494
Teng, B. S. & Das, T. K. (2008). Governance Structure Choice in Strategic Alliances: The roles
of Alliance Objectives, Alliance Management Experience, and International Partners. Management Decision -London Then Bradford, 46(5), 725-742 Read More
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