Strategy, analysis, & - Assignment Example

The RBV view would encompass the VRIN analysis. Value Chain Analysis The value chain of the company is segregated into primary and supporting activities. Primary Activity The primary activities of the King’s College Hospital are to provide specialist and general health care services to the patients. The value chain analysis is important to lay down the business level strategies. The core activities of the hospital are providing medical treatment and emergency services to the admitted and regular patients.

Inbound and Outbound Logistics The hospital works closely with various reputed companies for the supply of medical devices, supplements, medicines, injections, gloves and various other medical requirements (King’s College Hospital, 2013a). iSoft is responsible for the supply and delivery of advanced computer systems. Pregnacare is responsible for supplying medical requirements to the maternity department and Teleflex, Macmillan Cancer support is accountable for the timely supply of the medical devices and requirements to the various departments of the hospital (King’s College Hospital, 2013a).

Operations The operational activities in King’s College Hospital include the hiring of the appropriate medical staff, establishing health guidelines within the hospital and maintenance of the staff along with patient records (King’s College Hospital, 2013b). Marketing and Sales King’s College Hospital is one of the most reputed and oldest hospitals in North and East London (King’s College Hospital, 2013c). The hospital hardly believes in aggressive promotion. However, print and social media service is used in promoting the latest technology or latest health service offering.

Services Apart from providing regular and specialist health care services, the hospital also offers blood collection services, training to medical students, awareness program about various disease and several other health related services. Supporting Activity Support activities involve support assistance that is required for the primary activities. Procurement The hospital works closely with other organizations of repute like, Venture, BT, Cerner, 3M and other miscellaneous companies for the procurement of the medical devices and other requirements (King’s College Hospital, 2013d).

It procures information technology and other communications services from BT, hardware and software services from Cerner and resorts to Liftec for acquiring elevator devices. Technology development The hospital is highly dependent on technology for performing its medical operations and surgery. Technology like, neurological image scaling and scanning system are highly used for the liver transplantation and cancer units (King’s College Hospital, 2013c). Human Resource Management King’s College Hospital has a qualified medical staff which comprises of educated doctors and nurses.

The efficiency and the repute of the hospital are totally dependent on the skills of the medical staff and