We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Operations management at Starbucks - Research Paper Example

Comments (0)
Summary
Operations management at Starbucks Name Class Professor About Starbucks Corporation Starbucks Corporation is a coffee shop company based in America. The global coffee house chain has its head offices in Seattle, Washington. It is regarded as the world’s largest coffee house with over 20, 890 stores situated in 62 countries…
Download full paper
GRAB THE BEST PAPER
Operations management at Starbucks
Read TextPreview

Extract of sample
Operations management at Starbucks

Download file to see previous pages... Taiwan has 271 stores, Thailand houses 171 while India has 10 stores. This distribution makes a total of 20,891 stores spread across all over the world (Stacey 2004, 91). Starbucks deals in a range of products. Although its products are basically coffee based, the company has come up with formidable methods to diversify its lean range of products. With the use of a high innovative management and market research, the company has dominated the service of hot and cold beverages. It serves micro-ground instant coffee, whole-bean coffee, full leaf teas, snacks and pastries. In addition, most of its stores stock and sell packed food items such as cold and hot sandwiches. It has increased its merchandise to include stylish mugs and tumblers among other utensils. The company has diversified its range of products to include others that are not coffee oriented. This is in an attempt to remain relevant in the market as well as improve its sources of income. It has evening locations that offer a variety of beer and wines. These locations also serve appetizers and light food stuffs past 4 pm. Starbucks has entertainment division that thrills its revelers with a wide assortment of music. The Starbuck Entertainment Division markets music, publications and films. Since the company operates in several locations with varied tastes and preferences, its products are specific to the communities in their areas of operation. Many of its products are seasonal and specific to the locality of a particular store. Other than selling its products in its stores only, the company also stocks some of its products in general stores across the globe (Paul 2010,94). Such products include Starbucks-branded ice creams and coffee in groceries, supermarkets and other consumer outlets. History of Starbucks The company was founded in 1971 as a local coffee bean retailer and roaster in Seattle. It has since expanded rapidly to be established in over 60 countries worldwide. It currently opens an average of a store a day. Until 1987, the company operated exclusively in the United States and Canada. Its first overseas branch was officially opened in the mid 1990s. Presently, the overseas branches and stores constitute over one third of the total company’s premises. The company had a target of opening 1900 new stores outside the United States and Canada by 2012. This target has been despite closing a total of 300 stores within the boundaries of the United States since 2008 (Rapley 2005, 83). 30th March 1971 saw the opening of the first Starbucks in Seattle, Washington. The local coffee shop was founded by three partners; Jerry Baldwin, Gordon Bowker and Zev Siegel. The three entrepreneurs who met s students in the University of San Francisco were inspired to serve high quality coffee beans. They were equipped with unique coffee roasting techniques of Alfred Peet, a famous coffee roaster. The original name of Starbucks Corporation at its founding was Pequod (Whaling ship from Moby-Dick). Some of the co-founders rejected the name later and renamed the store after the Chief Mate of the ship Pequodo; Starbucks. The three partners bought green coffee beans from their mentor, Peets. Later, they began buying the beans directly from farmers (Rapley 2005, 81). Sale and Expansion of Starbucks Starbucks bought their mentor company, Peets from Alfred Peets in 1984. The total sales of coffee in the United Sta ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Starbucks Coffee Company
The result is that people developed a personal and long-term relationship with the brand. a. Based on consumer behaviour (Griffin, 2011: 494-5) The company’s business model has created value out of consumer behaviour. Starbucks was conceptualized as a “third” place between work and home (Jain, 2009: 3) where people could pause after work, talk with friends, listen to music and drink coffee.
4 Pages(1000 words)Research Paper
How does the Starbucks succeed in America
Today, Starbucks Corporation is one the largest coffeehouse companies in the world with 19,555 stores in 58 countries (Gertner). Grabbing a cup of coffee in the morning and in the evening has become an essential part of millions of people in United States.
9 Pages(2250 words)Research Paper
Starbucks
Such are challenges facing one of the leading food retail chains in the United States, Starbucks. Despite Starbucks being a leading retail food chain in the United States, Starbucks has to contend with various challenges in its product life cycle. Although Starbucks, a high quality product provider in the foods industry in the United States is popular among the people, it suffers from the lack of variety in its products.
5 Pages(1250 words)Research Paper
Starbucks
Starbucks. Statistics provide a tool for the identification and evaluation of the defects in a particular production process or operation. In order to measure and maintain the quality of a product or service it is important to devise a method of control. In terms of statistics, it is called Statistical Quality Control (SQC) which consists of a set of tools and procedures that allow the evaluation of quality.
4 Pages(1000 words)Research Paper
Starbucks comapany research
The Human resource management of Starbucks aligned its objective with strategies in a way that it comprehensively achieving the business goals. All the objectives, strategies and policies are clearly implemented in the company’s operations.
2 Pages(500 words)Research Paper
Starbucks Corporation. SWOT Analysis
First store of Starbucks Corporation opened in the year 1971 in Seattle, Washington. Since its establishment with a precise focus on multi-dimensional strategic approach, it has become the world’s foremost retailer of specialty coffee.
3 Pages(750 words)Research Paper
Starbucks Marketing
In the early 1990s, Starbucks was selling mainly whole beans. Then it introduced a variety in its products by selling coffee beverages in cups. Quality was focused as the target market was limited. Brand name was starting to build all over North America. Starbucks ensured customer service through their partners.
5 Pages(1250 words)Research Paper
STARBUCKS TIME MANAGEMENT
In large organizations, it involves the delegation of various activities and decisions that have to be carried out on the process of delegation of tasks. Starbucks Corporation is a global coffee company located in America
2 Pages(500 words)Research Paper
Starbucks
Although known best for its coffee, instant or in-store (22), Starbucks has been known to branch out into other areas such as music and personalized beverages (Hajdu 23). Schultz and Starbucks employees have
7 Pages(1750 words)Research Paper
Let us find you another Research Paper on topic Operations management at Starbucks for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us