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Ted Turner - Research Paper Example

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This research paper seeks to bring forth the leadership qualities of Ted Turner, who is a businessman and founder of CNN. CNN, which is the first twenty-four hours cable news channel, was initiated through the founding of WTBS, which was the pioneer in the concept of cable television…
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Ted Turner
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"Ted Turner"

Download file to see previous pages The research paper "Ted Turner" analyses the leadership qualities of Ted Turner, who is the owner of the Cable Network Channel, CNN. This includes exploring the ways in which he has established the vision in the organization and led people towards realizing that vision. The project explores the unique qualities and attributes of Turner as a leader. Particular reference is drawn in ways in which has realized an unconventional and innovative vision in the organization, his social and ethical concerns towards society, the type of structure and culture he established in the organization and his motivational techniques at the workplace. Ted Turner is a legendary example of an entrepreneurial visionary leader. This is demonstrated by the fact that he could assess and pick up a trend which people would want in the long run. This was the vision behind starting an all-news cable channel which could be accessed by people at any time of the day. CNN, besides being an immense commercial success is also a complete transformation and revolution in the way people avail news from across the globe. After the establishment of the vision, Ted worked towards implementing the vision with tenacity and will. The entrepreneurial visionary leadership of Turner gets reflected through his first purchase of channel 17, a television station in Atlanta which had a weak UHF signal. Industry experts had expected that the plan would fail even before it started. He has been particularly successful in implementing his vision in the organization and influencing his employees in believing. ...
This was the vision behind starting an all news cable channel which could be accessed by people at any time of the day. CNN, besides being an immense commercial success is also a complete transformation and revolution in the way people avail news from across the globe. After establishment of the vision, Ted worked towards implementing the vision with tenacity and will. The entrepreneurial visionary leadership of Turner gets reflected through his first purchase of channel 17, a television station in Atlanta which had a weak UHF signal. Industry experts had expected that the plan would fail even before it started. However, the station emerged as a success on Turner’s application of a certain new technology which eventually revolutionised the television industry. Turner has been particularly successful in implementing his vision in the organization and influencing his employees in believing and realising that vision. Even while the Turner Broadcasting System (TBS) was spreading across the country, cable programs were generally regarded as producing old and low rated shows and programs. The industry was expecting for quality content and demanded high from HBO and Turner Broadcasting System. For an individual who hardly watched television programs, Ted Turner had a passion for savvy programming in his television stations. This is partly because he could perceive that which others could not, i.e. the values which lay hidden the old and worn out television movies and shows. He influenced his men and followers to believe that instead of running the shows on rental basis, he should rather own them so that he could run them frequently and as often as he wished to. Establishing this vision in the organization ...Download file to see next pagesRead More
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