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Three Diversity Case Studies on the Automobile Industry (Ford, Honda, Toyota websites) - Research Paper Example

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Diversity is addressed through another link on careers that takes the website visitor to a unique page that features its corporate structure. It seems that there is indeed a good diversity in Ford community not only in terms of gender, nationalities and age. …
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Three Diversity Case Studies on the Automobile Industry (Ford, Honda, Toyota websites)
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"Three Diversity Case Studies on the Automobile Industry (Ford, Honda, Toyota websites)"

Download file to see previous pages It is also stated that Ford embraces diversity of thought, experience, perspective, race, gender and faith in their own company culture by learning of their emotional and intellectual roots to enable effective communication. And this inclusion principle has helped them organize a diverse staff to work towards the satisfaction of the needs of very diverse customers. It can also be observed that their website is available as well in Spanish language to cater to their numerous Spanish speaking website visitors that also comprise a significant percentage of their target market. Ford company’s awareness of the big diversity of their product enthusiasts has driven them to provide a social platform in their website where articles, stories and ideas of various persons are featured. It must be a good experience to be able to work at Ford, as they have depicted good corporate values in their websites. Their corporate system maximizes the diversity of their community to create information that enables the company to deliver better products and communicate well to satisfy customers’ needs and preferences....
II. Honda, http://www.honda.com/ “Honda The Power of Dreams.” Honda website is characterized with simplicity of text presentation with minimal images on a white background. Its featured products are shown in text logos that can link the website visitor to another page that provides more car images and useful information to a potential customer, supplier or employee. Automobile shopping tools, ownership resources and car model research tools are also provided. The website also banners Honda’s environmental commitment by featuring their Hybrid and alternative fuel vehicles and more related news and stories about it. They also include future car models and concepts. This depicts Honda’s good organization skills and focus on car innovation and environmental leadership. Diversity is addressed generally through the “About” section in the welcome page. And the website is also available in Spanish language. The corporate structure is said to be built on “respect for the individual” principle that deals with trust, initiative and equality. Honda tangibly adopted diversity through diverse workforce, dealer body, team of suppliers and building of strong community through promotion of national events that benefit the company’s associates. Honda also recognize diversity in non-tangible ways by embracing viewpoints and concerns regarding their product design and marketing, the daily staff interactions, and sensitivity and responsibility to the diverse needs of the automobile communities. They adhere to the understanding that society, and the needs of their customers and associates and even the public, change. This must be their company’s motivation to produce more innovations. Honda further shows their commitment to ...Download file to see next pagesRead More
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