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Marketing Magazine - Research Paper Example

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Summary
BtoB Magazine BtoB Magazine aptly describes itself with the catchphrase for BtoB Media Business Magazine as “The Magazine for Business Publishing Executives” whereas its BtoB Online Magazine counterpart is described as “The Magazine for Marketing Strategists.” These specify the target market of the company which is evidently focused on business to business marketing…
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Marketing Magazine
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Download file to see previous pages These two subdivisions make up the whole BtoB Magazine enterprise providing valuable information to its clientele both in print and online. Media Magazine is tagged as a tool to connect marketing specialists with the most up-to-date game-changing strategies derived from the latest studies and analyses. The magazine is published monthly where “Every issue is filled with the game-changing strategies and tactics B2B marketers need to exceed. Every page and pixel is packed with substance - news, cases, special reports, technologies, benchmarks, best practices - served up by the most knowledgeable B2B marketing journalists to ever work this burgeoning beat” (ibid.). This also has its electronic edition where clients can subscribe instantly. Its online media is emerging as the most viable of all its products with the integration of its online version aside from print, webcasts by its roster of journalists, blogs updated daily, e-newsletters and online articles among other. The magazine’s current issue features BtoB’s Best for 2011, an annual countdown of the most successful in the business. The list includes the best marketers and executives who were able to achieve success in their campaigns as chosen by the editors. Each release contains articles tailor-made to benefit today’s CMOs. ...
BtoBonline.com connects top-level marketers to the data and information that they need. This offers daily news, special reports, vertical marketing, calendars and media events, directory of marketing vendors, and the articles contained in their Media Business. Their media kit also includes Media Business, E-newsletters and events as well as their published rates for BtoB online. Samples for the size and where the advertisements may be located within the page are provided in their downloadable file in Acrobat Reader format. The position of the ads can be seen at the top of the homepage for Summit Media Group during the visit, a vertical ad on the right by Equifax, parallel to it is for AT&T and a smaller square box for mardevdm2.com at the bottom. For homepage advertising in open CPM of 728x90 their price is $115, 300x250 is already same price while 160x600 is $125. For Run-of-site in open CPM of 728x90 the price is $110, 300x250 also the same price and for 160x600 it’s $120. Road block takeover or what is pretty much a pop-up 640x480 the pricing is a little bit different with the cost depending on the day or total number days. For a full week, an advertiser will have to shell out $6,000, on Mondays $2,750, Tuesdays $2,500, Wednesdays $2,250, Thursdays $2,000, Fridays $1,500 and for weekends its $1,000. There are also White Papers where on the BtoB Site there is a direct channel that will link the white papers to marketing executives by adding one’s white paper to their onsite library. This likewise enables the advertiser to retrieve the complete contact information of those who download their white paper allowing conversations. The one month program is priced Index & ...Download file to see next pagesRead More
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