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Strategic Management: Internal Analysis and SWOT - Admission/Application Essay Example

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Strategic Management: Internal Analysis and SWOT Strategic Management: Internal Analysis and SWOT Two Major Strengths While analyzing the introductory message of the Toyota Company Chairman Fujio Cho, it is obvious that one of the major strengths of the organization lies with the power of its workplace, for he states that the sense of crisis and sense of mission has underpinned this strength (Chairman’s message)…
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Strategic Management: Internal Analysis and SWOT
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Download file to see previous pages From the report of Takahashi (2010), it is clear that the company has achieved a net profit of 112.2 billion yen in its fiscal fourth quarter after a huge net loss of 765.8 billion yen in the same period of the previous year. Two Major Weaknesses In 2010, the Toyota struggled with a series of product quality and safety issues as it affected the firm’s relationship with suppliers and dealers and is found to be one of the major internal weaknesses of the company (President’s message). These issues adversely affected the sales volume of the company which in turn resulted in a profitability decline. It would be very difficult for any organization to regain its good market repute once it loses consumer loyalty. Hence, it is predicted that the identified quality as well as safety issues may adversely impact the company over a long period of time. In addition, ineffective managerial policies also weaken the operational efficiency of the company. For instance, the company was required to pay a $16.4 million civil fine to settle charges by U.S regulators as a result of its thoughtless managerial strategies (Background material). Strength-weakness Analysis The Module 2 reflects that weaker buyer power and improving living standards of people offer potential external opportunities for the Toyota. Using its increasing profit margins, the organization has established quality assurance systems with intent to rebuild the relationship with dealers and suppliers. In addition, the firm effectively used its power of the workplace in delivering immediate response to the Great East Japan Earthquake, which in turn contributed to the market stature of the Toyota. The well integrated application of surpluses and human resources assisted the concern to attain a dramatic rise in profitability during the fiscal fourth quarter in 2010. The background material tells that the company had decided to recall 36,000 2010 Lexus GX 460 sport-utility vehicles quickly with intent to take advantages of vehicles’ rollover potential in certain situations. While evaluating this approach, it seems that the Toyota is planning to change its operations in way that will benefit the company to meet the modern customers’ interests. The company’s latest financial reports show that it could exploit the factor of weaker buyer power even though the firm is currently struggling with quality issues. In Module 2, it has been identified that availability of close substitutes and intensified market competition are the great external threats the company is facing. The Toyota management effectively uses its internal strengths for overcoming these external market threats. In order to survive the threat from substitute product, Toyota gives more emphasis on product innovation that will retain its customers. In addition to the external threats, the identified internal weaknesses of the Toyota will also appear to be a threat to the efforts of the Toyota on capitalizing its strengths to meet the threats and to take advantages of opportunities. Since the quality and safety issues have adversely affected the brand image of the Toyota, the company is really striving to capture market concentration. Under such a condition, the company may not ...Download file to see next pagesRead More
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