Management - Successful Strategic Planning - Assignment Example

Through evaluation, the company can come up with strategies for dealing with the changing environment. Because technology is rising at a fast rate, organizations need to come up with methodologies for incorporating beneficial technology into their system (Dyro, 2004). This will help an organization make adjustments in areas that need improvement. Evaluation helps in monitoring and checking the operations of an organization. This helps to identify whether a company is getting the fullest outcome from its input. This will assist a company change the strategies for delivering more results to the clients (Mittenthal, 2002). Companies should not overstress SWOT appraisal since an organization may concentrate too much on its strengths and forget about its weaknesses. SWOT is an appreciable tool for reflecting how the company is performing but it is not overtly beneficial in proffering a competitive advantage. This is because SWOT may emphasize only the advantages and positive sides of a company (Daft 2009).

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Evaluation should not be done on specific employees and staff. These people are considered the most significant body of any organization. This is because the employees provide the labor force that is needed in accomplishing the company’s objectives. Continuous evaluation of them makes them feel they are not trusted, thus lowering their morale which results in poor results. Employees should be given a chance to contribute to the decisions of the company; this makes them feel appreciated thus improving their performance. When employees work in a free environment, they can make decisions on how they will work and this makes them more aggressive towards their work. Setting levelheaded goals is a crucial factor for a company’s success; this can be achieved by involving the employees in the decision-making of these goals. Goals set by managers can be unrealistic to employees; this is because managers will set high goals for the company to realize more output. This eventually lowers the morale of the employee hence poor performance. When employees are involved in setting the company’s goals, realistic goals are addressed hence motivating them, and this results in good performance (Daft and Marcic, 2010).

For a company to conduct superior evaluations, it should consider the employees as their priority. Employees are the most significant body in an organization, hence the company should be very careful not to lower the morale of the workers when they are conducting their evaluations. This can be achieved by involving them in the decision-making of the company's goals because realistic goals will be addressed. In the evaluation process, the company should reward the employees who do a superior job. This will help boost their morale hence working aggressively to achieve the goals of the company. An efficient evaluation process should not only consider the company’s well-being, but it should also consider the well-being of employees. The salaries and wages should be reasonable, this will avoid oppressing and underpaying the employees. The company’s evaluation should show the employees that they care for them. This can be through the company’s effort to educate potential employees on their talents and capabilities. This will ensure that the skills of the employees are improved, hence working to produce quality services for the clients.

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SWOT is a good methodology of evaluation, but it habitually emphasizes some factors and ignores others. It evaluates by looking at the strengths of a company and ignoring the weaknesses of the company. This is considered dangerous because a company cannot realize when it is failing. Strengths are good tools for advertising the companies but they are not good strategies for competition. A good evaluation strategy that considers both strengths and weaknesses is the resource-based view. It looks at a variety of factors which include skills, strategies, assets, and competencies. The resource-based view incorporates all these strategies thus taking them to be a competitive advantage to the company. The resource-based view acknowledges that companies are different in many ways but all have resources’ which are tangible and non-tangible that can be used to improve the company’s competence and hence use them to their advantage. These resources help the company to realize its mission.

SWOT analysis is beneficial in the way it aids companies to amass and formulate policies. These give the company strategies and ideas on how to come up with an effective and appropriate methodology for evaluation. SWOT analysis has been found advantageous as it helps in the assessment of elements either wholly or partially. It has been approved as an easy way of collection, arrangement, and organization of data. There is the use of easy language when using SWOT analysis which makes it easy to collect data and formulation of policies. It is through SWOT analysis that a company can know its strengths and use them for the betterment of the company