We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Future of Beverage Industry - Dissertation Example

Comments (1) Cite this document
The beverage industry is one the most growing industries as consumers’ preference has gradually shifted from drinking water to soft drinks and even to energy drinks. Thus beverage industry faces immense competition from new companies that are developing new products…
Download full paperFile format: .doc, available for editing
Polish This Essay98.3% of users find it useful
The Future of Beverage Industry
Read TextPreview

Extract of sample
"The Future of Beverage Industry"

Download file to see previous pages While the beverage industry is evolving at a rapid pace, it is putting pressure on the traditional soft drink companies that are losing their market share to drinks such as sports drinks and juices. As consumers are getting awareness regarding the health implications of soft drinks, they are quickly adopting safer alternatives. Certain schools have banned the selling of carbonated drinks in their premises due to health risks and the increased hyperactivity in the children. This has impacted the sales of carbonated drinks considerably since teenagers are the biggest market for carbonated drinks. These drinks are been replaced by fruit juices, bottled water and other healthy drinks. This quick replacement to other drinks also suggests that the beverage industry has become very saturated as all kinds of drinks are being introduced by the competitors and consumers can quickly change from one to the other. Thus, a time has come where the need of the soft drink company is to evolve itself.
For the purpose of this research, Coca-Cola Company has been selected since it is a market leader but is still facing issues with respect to the changing consumer preferences. 1.2 Significance of the Study This Study would aim to analyze the beverage industry and its implication on soft drink companies. The beverage industry provides great potential for the business man of today even while it is putting pressure on the traditional soft drink companies. This study would serve as a guide for beverage industry to improve upon their operations to better cope up with the changing scenario. 1.3. Objectives of the Study Can soft drink companies hope to survive by just tapping the soft drink consumers in this age of market saturation and changing consumer needs? 1.4. Research objectives 1. What changes have been seen ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Future of Beverage Industry Dissertation Example | Topics and Well Written Essays - 9750 words”, n.d.)
The Future of Beverage Industry Dissertation Example | Topics and Well Written Essays - 9750 words. Retrieved from https://studentshare.org/management/1402048-the-future-of-beverage-industry
(The Future of Beverage Industry Dissertation Example | Topics and Well Written Essays - 9750 Words)
The Future of Beverage Industry Dissertation Example | Topics and Well Written Essays - 9750 Words. https://studentshare.org/management/1402048-the-future-of-beverage-industry.
“The Future of Beverage Industry Dissertation Example | Topics and Well Written Essays - 9750 Words”, n.d. https://studentshare.org/management/1402048-the-future-of-beverage-industry.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
vanceschulist added comment 3 months ago
Student rated this paper as
The topic of "The Future of Beverage Industry." is quite often seen among the tasks in high school. Still, this document opens a brand new perspective of seeing the question. I’ll use the style for my own sample.
Industry analysis of UK beer industry
The beer industry in the UK currently finds itself in an increasingly tightening situation. Already suffering a decline in revenues prior to the economic downturn, the breweries and pubs that comprise the industry have also experienced the effects of tightening legislation in the form of taxation and other general and industry-specific regulatory measures.
45 Pages(11250 words)Dissertation
Business Professionals' Perceptions of the Future of Business Tourism in Abu Dhabi
This study is being carried out to provide the readers with information on Abu Dhabi as a city in the United Arab Emirates and its concomitant strengths and capabilities as a functional economic unit; to supply the readers with an account of the current systemic process involved in the tourism industry of Abu Dhabi; to identify the significance of such enactments on the economic stability of the nation;
31 Pages(7750 words)Dissertation
Tourism industry
Changing demography and evolving global market have significantly impacted the hospitality industry. Kotler et al., (2007) have claimed that demographic compulsions influence market position. The demography changes vis-à-vis increased income, age distribution, population size etc., have tremendous impact on consumer behaviour.
5 Pages(1250 words)Dissertation
What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansion in China
What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansion in China? Coca-Cola in its business ventures has expanded too many developed and developing markets around the world. The company to successfully gain a competitive position in the international market has taken resort to strategic development of local distribution and bottling units.
51 Pages(12750 words)Dissertation
Airline Industry
The present study would try to analyse the airline industry by conducting a strategic analysis of British Airways. The study would also include a comparative analysis of the selected company with Emirates Airlines which is one of the most important competitors of British Airways in the international sector.
12 Pages(3000 words)Dissertation
What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansions in China
What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansion in China? The Coca Cola Company has been marketing with its range of products in China to increase its sales. The company along with its bottling partner, COFCO Coca-Cola Beverages Ltd.
12 Pages(3000 words)Dissertation
Gaining and Sustaining Competitive Advantage in the Airline Catering Industry: A Comparative Analysis of the Strategies Employed
The developments in airline catering are closely linked with the developments in the airline industry, a fact that in the decade 2001 to 2010 has worked to the disadvantage of airline caterers globally. Due to the challenges brought about by the September 11 attack on the World Trade Center at the start of the decade, and the financial crisis that peaked during the second half, the airline industry suffered a serious downturn, forcing many companies to offer lower cost, no frills passenger service.
75 Pages(18750 words)Dissertation
Challenging in Delivering Quality Services: Balancing Customer Expectations and Perceptions in Airline industry Ca
a analysis 26 Chapter 4 27 Data and Findings 27 Chapter overview 27 Importance of Service Quality Dimensions (SQD) to airline passengers 27 Respondent profile 27 Respondents’ perceptions 30 SkyTrax customer reviews on Norwegian 38 Chapter 5 44 Qualitative Data 44 Chapter overview 44 Skytrax customer feedback 44 Positive feedback, Rated 10 44 Negative feedback, Rated zero 45 Middle feedback, Rated 5 45 Chapter 6 47 Conclusion and Recommendations 47 Summary of findings 47 Conclusion 48 Implications for theory, methods and management 49 Directions for future research 49 References 51 Chapter 1 Introduction Chapter overview The first chapter of this dissertation lays down the research problem t
60 Pages(15000 words)Dissertation
Hotel Industry
Providing services is an essential part of the hospitality and the tourism industry, and are interrelated as tourism is considered the main factor for a successful hospitality industry. Hanan (2004) said that in order to benefit the development of hospitality and tourism, promotion and marketing are of importance.
46 Pages(11500 words)Dissertation
Training and Development in Food & Beverage

Based on the findings of the research study, it has been ascertained that training and development plays an integral part in boosting the efficiency of the employees. The study further revealed that Grand Hyatt Macau hotel has taken due policy of providing regular training and development to its employees for attaining its predetermined targets.

57 Pages(14250 words)Dissertation
Let us find you another Dissertation on topic The Future of Beverage Industry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us