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Strategic management of Nokia India - Assignment Example

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Strategic Management of Nokia India NAME: AFFILIATION: UNIVERSITY: Table of Contents Table of Contents 2 Executive Summary 3 Introduction to Nokia and Nokia India 4 Telecommunication Industry of India 6 External and Internal Analysis of Nokia India 6 PESTEL Analysis of Nokia India 7 SWOT Analysis of Nokia 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 Nokia Life Tools (NLT) 10 Challenges faced by Nokia India 11 Recommendations for successful launch of NLT 11 References 13 Executive Summary 3 Introduction to Nokia and Nokia India 4 Telecommunication Industry of India 6 External and Internal Analysis of Nokia India 6 PESTEL Analysis of Nokia India 7 SWOT …
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Download file to see previous pages It is now facing the dilemma of introducing Nokia Life Tools services for the rural population; the main services that will be offered are Education, Entertainment and Agricultural services. In order to have complete roll out in India, the company will have to implement systems that will help it in offering consistent services to the customers along with up-to-date information so that the users can benefit from such valuable source of information. The company will have to develop the system that will ensure that every customer in India is given proper services; it has been successful in meeting the demands of urban population and it will definitely capture the rural market share. Introduction to Nokia and Nokia India Nokia Corporation is a multinational company of the telecommunication sector that has its headquarters in Keilaniemi, Espoo which is a city near Finland. Nokia has been present in the market for almost a decade and has been developing extraordinary, high quality and innovative mobile devices. The company has even entered into Internet and communication sectors; it has its roots in four distinct segments i.e. Mobile Devices, Enterprise Solutions, Networks and Multimedia. In the case study, it is mentioned that as of 2009, Nokia Corporation is present in more than one hundred and fifty countries and is earning global revenue of EUR 4.1 billion. Nokia Corporation is considered to be the leading manufacturer of mobile devices as it has the latest technologies and its workforce comprises of well-qualified and highly trained employees. For every major segment and its ethical practices, the company is producing mobile devices that have additional features such as Code Division Multiple Access (CDMA), W-CDMA and Global System for Mobile Communications (GSM). It is also offering various Internet services like music, maps, media, applications, games and text messages via its Ovi platform. Nokia Corporation has entered into various partnership agreements like Nokia Siemens Network that produces equipment, services and solutions for the telecommunication network. Hence, it is the best company in the telecommunication industry that has been serving customers by exceeding their expectations level (Aspara et al., 2011). In India, Nokia Corporation started its operations in 1995 and it played a revolutionary role in the cellular technology’s robust growth. Currently, Nokia has its operations in five major cities of India i.e. Mumbai, Bangalore, Ahmadabad, New Delhi and Kolkata. The operations of the company comprise of the handsets and network infrastructure businesses like Nokia Siemens (both companies merged to share the telecom network operations and equipment division) so that it can take advantage of business opportunities in the market. This strategic alliance has helped the companies in becoming the main supplier to all top ...Download file to see next pagesRead More
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