Corporate Environmental Management - Coursework Example

? BUSINESS PROPOSAL: ORGANIC CLOTHING LINE Task: Business Proposal: Organic Clothing Line Clothing is among the necessities essential in life. Every person must utilize the commodity in his daily endeavors. Therefore, the huge world’s population stands as potential customers of the clothing products. This means that operating a clothing business is a lucrative venture. However, success in the industry is reliant on the business’s convincing forces to lure customers into adopting their products. Therefore, development of an influential business plan becomes necessary. This paper hence spells out an effective business proposal for introducing a new line of organic clothes in the market. Business Context Clothing industry ranks among the imperative ventures fueling the economy in requisites of investment, income, trade and in providing jobs globally. The industry is associated with products that have diminutive life cycles and of high flexibility. Additionally, the industry has heterogeneous demands and unpredictable market states. According to Ochoa 2011 (43), the global clothes supply is to undergo a voluminous growth with about US$ 1,852.7 billion expected out of the industry by 2015. This shows that the industry has a potential of reaping massive incomes. However, according at a market analysis conducted in 2008, the US textiles presented a decrease in sales. Notably, a trend provides a possibility of future deterioration. Initially, naturally produced clothes had a considerable market. However, introduction of cheaper synthetic clothes poses substantial challenges on the customary clothing styles. Traditionally made clothing presents a comparatively higher cost a condition that renders them less competitive in the market. The product faces competition challenges from other clothing products like nylon, polyester, gortex among others. However, synthetic clothes are associated with considerable pollutions in processing processes and as non-degradable wastes (Oakess 2009). Enterprise pollutions are presently, of crucial concerns. Apparently, the world is alert on the impact of pollutions and the need for observing safe and sustainable practices. Perceptible ideas advocated robustly in the current generation are adoption of less materialistic and energy intensive procedures and promotion of environmentally friendly practices. This means business can no more continue with unsafe practices but has to be the solution in solving the present challenges. In fact, sustainable practice is a strong competitive strategy in the current world (North 2007). Organic clothes accounts for these ideas; the clothes will promote concept of naturalization of events since their productions utilizes local ordinary material. Organics are highly degradable meaning that idea addresses the question of pollution substantially. Importantly, synthetic clothes are flooded in the market and competition pressures are stiff. However, minimal organic clothing ventures exists providing the new line with potentials of sourcing sizeable sales. The Product The new product line will provide unique and sustainable clothing. The product will offer variety eco-friendly products extending from heavy to light wears. The products will provide a wide baby and adult assortments. Production will cover common-wares like t-shirts, hats, socks, shirts and other wares. Additionally, the line will provide different coded style specially structured to suit diverse ages. The products will emphasize on quality, durable and sustainable eco-friendly products propagating for the need of healthy clothing. An effective marketing design will observe promotion of a clothing style with a natural taste and one that identifies out of other common styles. Organic clothing will invite a differential idea by providing a highly sustainable model. Synthetic productions flooded in the market are not sustainable (North 2007). Processing of artificial materials for making clothes consumes a lot of energy. Energy is a costly and a limited element hence continued exploitations translate to compromised economies. High cost incurred in these industrial processes drains word’s budget hence straining the society. Organic clothing will salvage such costs since they promote utilization of local materials. In fact, the practice will enhance valuable utilization of resources. Organic products require little processing hence associated with minimal costs. Additionally, voluminous emissions emerge on course of production of synthetic materials (Swallow 2009). Green house gases have detrimental impacts on the society since they causes global warming. Organic clothing will lead to considerable reductions of these emissions an idea that promotes sustainable endeavors. Additionally, synthetic clothes degrade poorly a condition that renders as major pollutants. Used clothes are potential pollutants when arbitrarily thrown to the surroundings. Poorly degrading materials would mean serious soils pollutions. The world’s population continues to expand hence the need of more foods. If soil utilized in farming hence soil destruction will render the world vulnerable to serious calamities in future. Notably, organic clothes will substantially counter these detrimental actions. The material used in making organic clothes is one that is in harmony with the environment. This means even if the organic waste escapes to the environment, the impact is negligible because they are highly degradable. In fact, they have beneficial aspect of addition humus to the soil once they get broken down. According to Oakess (2009), pollution exerted by non-degradable materials is a presently major threat challenging aquatic lives. Continued utilization of synthetic clothes means expanding the threat in future. Importantly, the organic clothes invite an idea of material recycling. Recycling is an effective method that enhances sustainability greatly (Ochoa 2011). Recycling promotes re-utilization of the resources a practice whose sustainability is multifaceted. Initially, ensures maximum utilization of the available resources. Apparently, resources are costly, limited and are definite hence messy exploitations is not justifiable. Moreover, recycling will minimize on the energy consumptions since recycling consumes lesser energy than generating new products. These factors promote the concept of sustainability. Rationale of Choice Forces propagating for the adoption of eco-friendly practices are booming. The new organic line will provide individuals an opportunity of making an impact towards a green world at individual level. Safe organic materials like organic cotton replace destructive synthetic productions (Joseph 2009). Therefore, those with fervor of clothing and understands the importance of caring for the nature ought to find a delight in the products. Mainly, purchasing the products translates to promoting a green campaign hence customers of these products will appear as soldiers of nature (Schaltegger, Burritt, & Petersen 2003). This provides critical reason for choosing to venture in the organic clothing products. Mainly, the venture is more of a social practice or advocacy than a business. Therefore, the product can utilize this concept to sail through competition forces. An important aspect of this lays in the acceptability of the product. Acceptability is a crucial element capable of fueling a product to great performances in the market (Swallow 2009). Once customers embrace a product, they tend to do purchases blindly with lower considerations to other factors. The products will capitalize in this idea by promoting a healthy assortment. Another imperative consideration utilized in the choice of the product is the idea of promotion of ‘natural style’. Natural products provide a unique and a fashionable style. Clothing industry is highly dependent on the fashions. Indeed, natural or traditional assortments provide the most stable style. In contrast, synthetic clothes present unstable fashions that are easily challengeable. Notably organic clothing is comparatively comfortable. Some people have presented allergic reactions against materials used in synthetic productions (Ochoa 2011). An organic avenue will provide these customers with good solution to their problems. Importantly, organic clothing provides a superb baby assortment with great comforts and minimal harms. Additionally, organic clothing will ensure a sustainable method of sourcing raw materials. Indeed the avenue will employ the local resources hence ensuring their utilization in beneficial activities (Joseph 2009). Additionally, manufacturing organic products is associated with less complexity since material requires less processing. Reduction in the production procedure minimizes costs and pollutions meaning that it will be possible to establish competitive prices. Importantly, with the rising concerns for eco-projects the products can easily access financials for supporting it operations from bodies promoting green campaigns. Eco-Marketing Strategies Organic clothes are essentially better than the synthetic ones since they are more comfortable since they encompass the absorbing qualities. There are eco marketing strategies that organization or individuals can utilize to initiate awareness of this products. First, organic attire is driven to enhance the value of life of the clients since it entails creation of comfortable clothing free of toxins. The organic clothes will be devoid of the various toxins that are imminent in synthetic production (Hae 2011). This will enable the consumer embrace the perspective of healthy living through clothing that will be entirely organic. This feeling of uniqueness will definitely appeal to a greater audience that will appreciate the consideration of healthy organic clothes. Secondly, Pricing will also be a strategy that will have a significant influence in the appreciation of this organic attire by a vast majority of our clients. It will be essential to include several options in our organic line that will entail the requirements of each individual. It would be essential to begin at a moderate price since the organic products are scarce and the quality of the organic clothes will be better. However lower charges could increase the sales, this would benefit the corporation, and this would compete with the synthetic alternatives. Favorable prices are a sufficient financial incentive that induces client s to appreciate a product (Norton 2005). One of these mechanisms is creation of a blog that elaborates the merits of the organic clothes. Internet is the avenue, which is a resourceful and reliable source of information and numerous businesses have thrived though this channel. This will enable the organization propagate its product and share developments or relevant information that will be significant to potential clients. This will enable the audience associate with the clients on a personal platform and instigate a trustful rapport with the audience. Blogs also have opportunities for the audience to respond to pertinent issues that regard the organic clothes. This can assist in furthering the business objectives and enhancing appreciation of organic clothes. This method should encourage feedback of the consumers and elaborate of their experiences. This will encourage healthy interactions with the consumers and enable alter the conception of organic clothes as non-durable. Finally, utilization of electronic or print media models in advancing awareness o f the sisal products. This will enable the organization portray the messages of detrimental effects of the synthetic fabrics in a multitude of clients who will sufficiently comprehend the merits of the organic clothes. This can be a efficient mechanism in highlighting the adverse effects of pollution of synthetic materials. This should clearly indicate the composition of the organic brands since this would enable to be abreast with the developments of the organic products. This will highlight the usefulness of the organic materials in producing the clothes and focus on how utilization of this organic components is beneficial to the environment (Joseph 2009) The television advertisements will highlight on the environmental implications of synthetic materials and in comparison to how organic products positively influence the planet. Strategic View of Product and Future in the Industry Variably, these clothes, which will have diverse organic materials for example wood wastes and food remains, have the following facades: first, these supplies have the ability to decompose, therefore, they are devoid of ecological pollution. Second, most of these materials have natural origins, which will enable utmost convenience during the fabrication of clothes. Given a critical analysis, of various business aspects of the unrefined clothes, there are patent factors for example, there should be appropriate promotion of the organic clothes (Schaltegger, Burritt, & Petersen 2003). Further, the potential of the clothes in the industry is positive because of the environmentally conservative rationale, which the clothes play. Therefore, fashion designers are likely to eschew the use of synthetic materials in their design productions. Alternatively, these designers will consider strengths of organic materials and in turn choose to exploit the materials. Product’s Success Opportunities Consequently, the line of clothing will register massive success because of the following reasons: first, there will be success because the line will be new. According to Norton 2005 (5), people always embrace new ideas; therefore, it is possible that the concept of the clothing line will excite more people. There have been few reports, which indicate the possibility of utilizing organic materials in design of clothes. Consequently, the success of these organic clothes will additionally rely on the extra ordinary innovation of the idea (Joseph 2009). In addition, the product is likely to thrive because of the awareness, which people who are in the market will have about environment conscious. If there are incessant campaigns about the importance of eliminating eco-risks through alternative innovations, then there will be more chances for the success of the organic clothes. Impact on Competitor Products/Consumers/Industry The above product will have both unconstructive and positive impacts on the following categories of shareholders: competitor products, consumers and the entire clothing industry. First, these clothes, which will originate from organic materials, will encourage many consumers to preserve the environment. Moreover, consumers will want to focus on conserving the environment through such methods. Variably, the organic clothes will pose a great challenge to the entrant products because the clothes will be more affordable. Evidently, the affordability of the clothes to the consumers will emanate from such factors as the availability of raw resources and the efficiency, which the ultimate product generates. Moreover, competitor products will register great decreases in their sales because of the environmentally responsive challenges, which the organic products create. The impact, which the organic garments will have on the total clothing business, is revolutionary in the following aspects: first, it is likely that there will be further productions using the same organic materials. More fashion designers in the clothing industry will embrace use of the organic materials in order to produce various designs of clothes (Joseph 2009). Product’s Waste and it Management The production of clothes from organic materials will generate the following waste materials: first, the production process is likely to produce perilous smoke, which could front negative effects on the environment. In addition, when these clothes get old, they are likely to be wastes because no one will be using the clothes. However, if there will be establishment of suitable avenues of waste elimination, then few wastes will occur. Further, there can be disposal of these organic clothes in already established places where the clothes shall decompose in to the soil (North 2007). Moreover, the elimination of the wastes will be in the following ways: there could be a pre-recycling period in which a certain percentage of waste reduction. For example, when the clothes begin to experience tear and wear, they could undergo an early recycling phase. Evidently, this phase of recycling will eliminate waste of clothes. Another strategy to deal with the waste includes incorporation of these organic materials with other materials that are less wasteful. Variably, the merge of the two materials will increase the lifetime of these organic clothes. Consequently, the long lifetime will facilitate the drop in pollution levels because there will be no need to dispose the clothes after a short time (Swallow 2009). Kind of consumption of energy it will require in its lifetime In order to sustain its lifetime, organic clothing will require consumption of such energy as electric energy. Consequently, this electric energy will emanate from the production process of the various fabrics, which will in turn produce organic clothes. In conclusion, the organic clothing line is associated with superb competitive element that if capitalized on effectively will thrust the venture into higher levels enabling the product to dominate the textile industry. List of References Hae, J.G. 2011, "Are fashion-conscious consumers more likely to adopt eco-friendly clothing?", Journal of Fashion Marketing and Management, vol. 15, no. 2, pp. 178-193 Joseph, B 2009, Environmental studies. New Delhi, Tata McGraw-Hill. Ochoa, L. M 2011, Will Eco-Fashion Take Off? A Survey of Potential Customers of Organic Cotton Clothes in London, Viewed at http://www.eafit.edu.co/revistas/administer/Documents/AdministerNo16-Ecomoda.pdf North, K 2007, Environmental business management: an introduction, International Labour Office, . Geneva Norton, B 2005, Sustainability: a philosophy of adaptive ecosystem management, Univ. of Chicago Press, Chicago OAKES, S. R 2009, Style, naturally: the savvy shopping guide to sustainable fashion and beauty. Chronicle Books, San Francisco Schaltegger, S., Burritt, R., & Petersen, H 2003, An Introduction to corporate environmental management: striving for sustainability. Sheffield, Greenleaf Publ. Swallow, L 2009, Green business practices for dummies, N.J Wiley, Hoboken, Read More