Today’s business world is a competitive one and the companies deal with global issues and global competition. The advent of computers along with new and better technology has made the world a small place and opens the local markets to global companies…
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Industries such as information and technology, automobile, fast food, manufacturing, information technology enables services, etc have been majorly influenced by the globalisation. The companies today have realised the fact that sustained growth is only possible when the company focuses not only on the national market but also international market.
The major industry that has been influenced by globalisation is the automobile industry. Automobile industry today is a global industry with the demand for automobiles increasing like never before. There are various reasons for this increase in the demand for automobiles. One reason is the increase in demand for automobiles in the developing countries and countries like China. Chinese and Indian automobile markets have now become the major attraction to many European and American automobile companies. In response to this global demand and also to sustain the growth, major automobile companies have now been concentrating on the emerging markets such as China and India.
This research is aimed at analysing the internationalisation of automobile manufacturers. In order to do so Volkswagen and the Chinese market is taken as an example. Volkswagen’s operations in China have increased rapidly since its first interest in it in the 80’s. This research aims to analyse the involvement of Volkswagen in the Chinese market and how it has affected the sales and in-turn the growth of the company globally. The research analyses the various strategies adopted by Volkswagen and how it has been implemented. It also looks into the result of these strategies on the overall success of the company. Also the Chinese market will be analysed in detail. That is, the reason behind the attractiveness of the Chinese market to the global companies and the advantages and disadvantages of doing business in China. This is a research proposal outlining the aims, objectives, methodology of the research. It addresses the important aspects such as relevance of the research, recipients of the research, rationale, etc. Research Aim, Questions and Objectives Research Aim Aim of any research is to find measurable and testable data or information that adds to the existing human knowledge. Any research must have a specific aim that needs to be accomplished at the end. The primary aim of current research is to analyse the involvement of the Volkswagen group in the Chinese market and relate it to the overall internationalisation of Automobile manufacturers in general. A secondary aim of this research is to understand the Chinese market with respect to automobile manufacturers. In order to accomplish the above aims of the research, there is a need to formulate specific research questions and research objectives that address the various aspects of the research topic. Research Question Research question is the most important aspect of a research proposal as it addresses the core of what the researcher intends to do. Research questions are vital not only for the current research but also for further research as it leads to the formulation of new questions this leads to further investigation and research in the topic (Lester & Lester, 2009). A research question directly indicates if the researcher is on the right track to accomplish the aims of the research. A research question needs to be well formulated keeping the aims of the research. A research question should not be too elaborative or too restrictive. The reason for this is that an elaborative question might not be intriguing as it might turn out to be a explanation rather than a question. On the other hand, if the research question i
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A business unit dealing with fast food products should research into the demography, the habits of people into dining out and the suitable location to open an outlet. One of the tools used widely for the macro environmental study is PEST.
5.1.2 Summary conclusion
The study concludes that there can be no single mode of entry that can be termed right for foreign retailers. The choice of entry would have to consider several other factors such as the sub-cultures, consumer characteristics, the local infrastructure, the regulations, past international experience, competitors in the host country, growth and sourcing opportunities.
Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s (A Plus 2007).
cost savings, sustainability and a sense of community ownership and there are no disadvantages to it” and “Community involvement will improve the state of the economy”. Both the aims of the dissertation involve the community and thus it is important to have coordination with the community.
Since the introduction of the Capital Asset Pricing Model (CAPM), a series of different efforts have been demonstrated towards evaluating the validity of the model.
These evaluation and analyses have been a unique breakthrough and a significant contribution to the finance economics globally (Vialar, 2009; Pg.
rajectory of Bentley Motor 20 5.2 Context of an Emerging Economy - China 21 5.2.1 The Potential Competitor 21 5.2.2 Bentley in China 21 5.2.3 The Institutional Environment of China 22 5.2.4 Economic Environment 23 5.2.5 Government Environment 23 5.2.6 Geographic Environment 24 5.2.7 International Trade and Investment Restrictions 25 5.2.8 Factor Endowment 26 5.2.9 Risk Factors 27 5.3 Bentley’s Expansion in China 27 5.4 Case Study - Bentley 28 5.4.1 Mode of Entry of Bentley 29 5.4.2 Sales of Bentley Cars in China 29 5.4.3 Marketing Strategies of Bentley in China 30 5.4.4 Feasible Alternative Strategies for Bentley 31 5.4.5 Entry Mode of Bentley in China 31 6.DISCUSSION 33 7.CONCLUSION AND RE
The discussion presented below represents the findings from the research made on the macro factors affecting the wine market situation in the country. It gives an overview of the “political, economic, social, technological, environmental and legal factors” (Xiu et al., 2013) that influence the industry.
China’s admittance into the World Trade Organisation (WTO) in 2001 opened up the Chinese market to the rest of the world, and this enabled retail operations that were 100% foreign owned to operate. Retailers like Tesco, Carrefour and Wal-Mart who dominate the foreign-owned food retail market seized upon this opportunity.
The Group has 107 production plants in 19 European countries and 8 other countries in Asia, the Americas, and Africa. The Group engages in insurance activities, banking and leasing services, fleet management, and dealer and customer financing. A keen analysis of the company and the automotive manufacturing industry reveals interesting insight.
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