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Carrefour Company Analysis - Assignment Example

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The paper "Carrefour Company Analysis" examines the business environment and strategies adopted by Carrefour which is Europe’s largest and the worlds’ second-largest company in retailing. Its product range includes local products, everyday products, non-food items and commercial services…
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Carrefour Company Analysis
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Carrefour Company Analysis

Download file to see previous pages... Cost leadership strategy focuses on the supply side of an enterprise and comprises of an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest possible cost in the market. Product differentiation alternatively creates a perception in customers’ minds that specific brands are unique and have superior qualities with respect to the image, reputation, reliability, designs, and quality compared to the similar other products in the market (Baroto et al., 2012). Niche markets are the narrow market segments having specific demands that are isolated due to geographic location or socio-economic factors.
The principal risk factors in the retail industry are categorized as follows; 1) business environment: Political and social environment, Economic environment and market volatility, Environment, pressure and regulatory changes, Changes in the sector and the competitive Environment, Natural disasters and climate change, Terrorism and crime 2) strategy and governance: Strategy definition, adjustment and implementation, Compliance and fair practices, Corporate responsibility, Environment, Disputes/Litigation 3) operations: Relevance and performance of economic and business models, Operational and financial control of growth and expansion, Partnerships and franchising, Control of the supply chain, Product quality, compliance and safety, Safety of people and property, Human resource management, Continuity, integrity and confidentiality of information systems and Control and valuation of assets and 4) financial: Market risk, Liquidity risk, Interest-rate risk, Foreign-exchange risk, Equity risk, Quality of financial management, budgets and reporting and Credit risk. Specific business strategies have been articulated and designed to remain the long-term profitability of the company while successfully managing these risk factors. ...Download file to see next pagesRead More
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