Macro forces analysis - Research Paper Example

Investment in Kenya provides the investor with a chance to access the other east African countries due to Kenya’s strategic location (Njuguna). The research starts with a preview of factors that have lend to Kenya as my choice, followed by a study of Kenya’s cultural, economic and political trends and also an analysis of its technological and competitive position in the international markets. This analysis ends with a recommendation of the investment opportunities in Kenya. Since 1963, Kenya has managed to maintain a diversified economy where the private sector plays a major role (Njuguna).

Despite some periods of tension the country has not resulted to civil war or massive intervention in its economy. In the recent past various reforms have taken place including review of public private partnerships meant to attract investors, setting up of a competitive and transparent privatization programme and formulation of vision 2030 to guide Kenya’s investment through a clear outline of government plan for the economy and the requirements, benefits of partnerships (Linda). A number of factors make Kenya a strategic country for investment among many nations.

These factors range from its location, availability of labour, favourable government policies, availability of raw materials for industries, availability of affiliate services, political stability, a favourable social structure and a high level of economic growth (Otieno). Kenya is currently at 57.1 on economic freedom making it 111th freest economy according to 2014 index. This score is 1.2 points higher than 2013 with notable improvements in labour freedom, monetary freedom and trade freedom.

Measures have been implemented to financial management and efficiency. Kenya’s location is strategic due to its direct access to Indian Ocean that is endowed with a beautiful and extensive natural harbour at along its coast. This is the