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The Smartphone Market - Assignment Example

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In the paper “The Smartphone Market” the author analyzes the smartphone market, which does not compete on price but the advancing features are its main attractions. Thus, the ease of use has become some of its critical factors for the buyers…
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The Smartphone Market
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The Smartphone Market

Download file to see previous pages... Sellers constantly upgrade their phones to make it more attractive to the market. Indeed, the fast-changing dynamics of the contemporary market has made it very competitive. The buyers of smartphones are normally young professionals who need to avail its features to maintain an edge with their competitors. The teenagers want to flaunt their new gizmos. The cellphone market is not regulated by the government, except for copyright issues. Consequently, cell phones are not standardized.
 The smartphone market does not compete on price but the advancing features are its main attractions. Thus, the ease of use, fast internet access with Wi-Fi features, high-resolution camera with a 3G facility, email, huge storage, and music have become some of its critical factors for the buyers. But with huge competition in the market, competing on features alone is not sufficient. Competitive pricing enables the firms to gain a significant advantage in the market. Apart from technical features, green features like using less energy, long battery life, emanating less harmful rays etc. attract customers who support environmental conservation. ...Download file to see next pagesRead More
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