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Growing up in China: The Babycare Ltd, a Harvard - Term Paper Example

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This paper tells that the business world is an ever-changing environment which requires companies to adapt their business strategies to the realities of the marketplace. One of the most common expansion strategies is for companies to seek penetration in new marketplaces…
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Growing up in China: The Babycare Ltd, a Harvard
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"Growing up in China: The Babycare Ltd, a Harvard"

Download file to see previous pages Emerging markets are one of the most attractive propositions for any business entity. One of the largest emerging marketplaces in the world is the People’s Republic of China due which represents the largest marketplace as far as potential customers due to its massive population of 1.3 billion people. This paper discusses the case of the company called Babycare Ltd, which started a successful operation in China and is currently seeking venture capital to expand within the emerging Chinese marketplace.
In order to achieve success in any marketplace, a company must offer a product or service that is either needed or very attractive to the target population. Within an emerging marketplace, a company must place greater emphasis in matching the product or service with the customer profile because in such places the gross domestic product of the general population is still low in comparison is the fully developed nation such as the United Kingdom or the United States. An emerging market is a foreign economy that is developing in response to the spread of capitalism which is considered a business location that offers a high reward / high-risk proposition (Answer, 2009). Babycare Ltd successfully penetrated the emerging Chinese marketplace due to its unique business model which adapted well to the idiosyncrasies of this particular marketplace.
In China overpopulation has been a huge problem which posed a long-term threat to the nation since the 2nd half of the 20th century. By the 1970’s the government knew it had to take measures to stop the proliferation of the Chinese race. China since 1979 has had an official governmental policy of one child per marriage (Reproderechos, 2009). This peculiar cultural phenomenon created an opportunity for Babycare Ltd. There is the very close bond between a child and their parents when the child is the only offspring of the family. ...Download file to see next pagesRead More
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