Export Strategy for an Organisation - Coursework Example

Download file to see previous pages... Certain recommendations have been provided to AEC so that it can export avocados in the business markets of Netherlands successfully. Moreover, certain challenges have also been depicted that the company might face while exporting the fruit especially in the Dutch business market. It can be affirmed that the proper execution of the stated recommendations would eventually aid AEC in exporting avocados in the business markets of Netherlands with utmost profitability and productivity.
Recommendations
After having a potential and a broad capture of Middle and South-East Asia business market, AEC can desire to expand its operations in other regions of the world. In this similar concern, an export strategy would be developed for the company for its intention towards exporting avocado in a particular European nation i.e. Netherlands. Netherlands is often viewed to be one of the richest nations in the world and possesses greater per capita income. These facets eventually make Netherlands to be an idle place as export destination, especially in relation to the case of health benefit products like avocado. Avocado is duly considered as one of the nutritious fruits as compared to others. Considering from a general standpoint, most of the countries often seek for obtaining nutritious food products and thus, Netherlands can be the suitable place for the export of the fresh avocados. Also the people of Netherlands are recognised to be quite health conscious, resulting in supporting AEC towards exporting this product in the targeted European nation of Netherlands. It can be apparently observed both the nations possess better international trade relation, which would eventually aid in exporting the product to the targeted nation (CBI Market Information Database, n.d.). Background Auspak Avocados, established in the year 2009 is regarded as an Australian based company holding the mission of becoming a foremost leader especially in exporting fresh avocados from Australia. The company is trading as Avocados Export Company (AEC), situated in Brisbane, Queensland and is owned by a group belonging to the growers, packers along with the marketers of avocado across Australia. The company has been viewed to employ technology driven producers and utilise modern packaging facilities in order to ensure better customer satisfaction. The company tends to build as well as develop effective business affiliation based upon the aspects of mutual trust and respect. The company accounts nearly about 60 % of the production of Australian avocado with emphasising exporting fresh avocados to the international business markets. AEC has become a key player in both South and Middle-East regions of Asia. Moreover, the company has positioned itself as a global leader in the export industry in terms of volume, quality and supply of avocados to the international consumers. The excellent quality of Australian avocados signifies huge demand of this particular fruit in all regions of the globe. With all credentials, AEC is already exporting Avocados in Singapore, Thailand, United Arab Emirates (UAE), Malaysia and Hong Kong. The logistics system of the company has supported it to become a reliable source of year round supply of high quality avocados. The company follows effective strategies in order to en ...Download file to see next pagesRead More