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Media Audience - Essay Example

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Running Head: Media Audience Media Audience Media Audience One can consider the audience as a commodity, similar to a ‘widget’, which is manufactured, traded, circulated and used. The perception of trading ‘eyeballs’ to promotional team is not a new idea for any person within the business; even though, in its historic perspective, it is remarkable to notice how this case is prepared…
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Media Audience Essay
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Media Audience

Download file to see previous pages... Earlier political economists - neoclassic, Keynesian and Galbraith - mainly disregard the audience market. Even Marx was unable to deal with it although is accepted for significant explanations. He says marketing was not essential to mass communication before the end of World War 1. Nonetheless, the inclination started during the last part of 19th century within main metropolitan areas in North America. This issue is a ‘blind spot’ for prominent educationalists as well as philosophers, for instance, Gramsci, the Frankfurt School and some others. In view of the fact that audience control is created, traded, bought and used, it has a cost and it can be taken as a commodity. This is where the argument turns motivating as he states it entails effort “on the part of the audience” (Ang, 1991, p. 83). Effort is classified, not merely as some activity for which a particular salary is given, but it is an innovative, humanly unique act, where creating something implies some practical purpose is provided and the person’s nature are changed. The paper reveals how advertisers purchase the audience; whether the audience is a “homogenous mass” (Abelman and Atkin, 2011, p. ...
61). He argues that work is not the crisis, although the way it invades on spare time is a worry. During a post-contemporary world of high-disjointed audiences, such reports about the homogeneity are impenetrable. Advertisers are in front of a huge array of communication ways to be utilized in carrying messages to viewers. Indeed, audiences are going away from conventional mass media in large groups, looking for various substitute type of content. One must only view decreasing distribution, listeners and viewers to notice why newspapers, periodicals, television and radio stations are in fear. Innovative technologies - such as a remote control for TVs or digital broadcast recorders - allow audiences to avoid watching advertisements and view only the actual content. However, all attempts to eradicate advertising just appear to encourage advertising agencies to look for innovative methods to overrun the perception of audience. Products as well as messages quietly penetrate in the private and public space to a level where it is nearly unfeasible to ignore; “a recent campaign by local farmers in Northumberland County is based on placing stickers on vegetables” (Lacey, 2002, p. 84). In addition, attempts to teach the community regarding the persistence of these messages causes more incipit advancements. There is an additional part, which is troublesome. Conventional media is the under attack from many sources to destabilize its conviction and integrity, mostly starts by the industries that inclined to utilize them for sending promotional messages as well as to connect with audiences. In “clawing away at these channels” (McQuail, ...Download file to see next pagesRead More
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