Social Marketing Enterprise - Blogs - Assignment Example

Enterprise 2.0 (Blog) Enterprise 2.0 (Blog) Activity one Purpose of the Blog The purpose of my blog will be to share information about healthy lifestyles. Many people in the current society are affected by serious health conditions because of poor lifestyles. This blog will focus on improving people’s health by encouraging them to engage in healthy lifestyles through awareness creation. For instance, I will share information about the effects of obesity, especially prevention by adopting healthy lifestyles such as engaging in physical exercise and eating healthy foods. How to Create Useful Posts The posts usually determine the quality of a blog. In order to create useful posts, one needs to write relevant information. This means that the information posted should relate to the purpose of the blog. This can be achieved by doing more research about the posted subject (Preul & Tiedt, 2008). For instance, one can conduct researches by reading more books and interacting with people in order to know their experiences about the subject. One can also write useful posts by reading other related blogs in order to get ideas. The posts should be informative by making them unique. People are unlikely to see the importance of reading the post if it contains all the information they already know. A thorough research of the subject to be posted enables one to know areas that have not been covered by other bloggers (Preul & Tiedt, 2008). Strategies for Obtaining Readership One of the strategies for obtaining readership includes making the blog content unique and interesting. Creating blog contents that cannot be found in other blogs gives people a reason to read the blog contents. Writing an interesting blog requires passion. Passion enables one to write interesting posts. My other strategy for obtain readership is by actively engaging the audience. This can be achieved by creating a comment section where I will be asking questions and allow the audience to also ask questions. Active engagement also involves responding to the audience questions on time and effectively. In addition, readability can be obtained by frequently updating the blog. Outdated information on the blog may discourage readers. Another way to obtain readership is to make the blog simple. This can be done by making the post comprehensive. Easy navigation through the blog also encourages the audience to read the content. Many people are usually discouraged reading posts in a complex blog. The blog should also have links connecting it to other sites, especially social platforms. This will help in attracting more readers. Readership will also be enhanced by recognizing other bloggers by constructively commenting on their blogs. This will help in creating a good reputation for my blog (Lecture 2). Examples of Existing Blogs An example of an excellent blog is the japanCRUSH blog. The blog contains political information and social scandals that cannot be found in other blogs. The blog is also of high quality because its content is easy to read. It can also be accessed from other sites because its link is connected to the sites. This has enhanced the readership of the blog. The other high quality blog is the Lifehacker. The purpose of this blog includes sharing information about life and technology. The blog is attractive because of its minimalist layout and readable contents. References Preul, W., & Tiedt, B. (2008). Professional Community server themes. Indianapolis, IN: Wiley. Lecture 2. (2014). The Blogconomy. Activity 2 1. Companies That Use Social Tools Many people in modern society are using social technologies. Studies show that approximately 1.5 million individuals use the social network worldwide. It also shows that 70 percent of organizations use social technology in conducting various activities. Among these organizations, 90 percent have achieved their goals on the sites. Three examples of companies that use social tools include Evershed, Apple, and Anglo American (Anglo American, 2014). 2. Discussing the Examples Using E 2.0 Principles, Wikinomics Model, or Andrew Mcafee’s SLATES Paradigm. Anglo American Company: E2.0 and Wikinomics Another company that uses social technology is Anglo American. This is a coal mining firm located in Australia. The type of social media used by the company is Jive. This social platform has enabled the firm to achieve various objectives. Its activities on the social platform are related to the Wikinomics model and E2.0 principle. For instance, the company uses the social media to create teams for different projects. This objective is related to E2.0 principle of productivity and efficiency. Through the social media, the company has been able to manage teams and improve performance. In addition, the firm uses the social media to share information with clients and organization participants about its products by creating blogs. This objective is related to wikinomics and E2.0 principle. For instance, sharing information is related to the principle of knowledge in the E2.0 principle (Lecture 3). It also relates to the prosumer part of the wikinomics model, which emphasizes engaging customers by sharing information about the company production (Anglo American, 2014). Eversheds: Wikinomics and E2.0 Principles Eversheds is a global law firm that has established a strong presence on the social media. The firm uses various types of social platforms. Among the social media types used by the firm is blog. The firm uses the social media to deliver customer services. For instance, it shares information about their services and deliver their services through the blog. The company also uses the blog to promote its brand and market their products by providing links to other social sites. It also uses LinkedIn to promote its professional profile. The features on the company’s blog are related to the wikinomics and Enterprise 2.0 principles. For example, promoting the company brand and sharing information with clients closely relate to the elements of the two models (Eversheds, 2012). Apple Company: Enterprise 2.0 Principle The Apple Company has also succeeded in achieving its goals using social media. It is a global firm that deals with electronics such as computers and phones. The company uses different types of social media such as blog and Twitter. It is able to carry out its business activities on social media using the Enterprise 2.0 principle (Skade, 2013). For instance, it shares information about its products through the knowledge principle on social platforms. The open sharing of information on the social media promotes the firm’s transparency (Skade, 2013). The transparency helps in promoting the company’s reputation. In addition, the company motivates its employees by engaging them in its activities. Social media have enabled the company to actively engage its staff by sharing knowledge with them. Apple also increases its competitiveness in the market through innovation and improving team performance. Through social media, the firm gets new ideas, which trigger creativity. Easier interaction with employees on social media also promotes effective management of team performance, which in turn increases team performance (Skade, 2013). References Anglo American. (2014). Our world, our role. Retrieved from http://www.angloamerican.com/. Eversheds. (2012). Leadership, learning & innovation at Eversheds. Retrieved from: http://www.towardsmaturity.org/elements/uploads/Eversheds_Case_study_FINAL_Nov_ 2011.pdf Lecture 3. (2014). Wikinomics. Skade. (2013). Apple’ social media ambitions. Retrieved from: http://www.destinyman.com/2013/12/03/apples-social-media-ambitions/ Activity 3 The company selected for this activity is Cisco. Cisco is a global firm that deals with networking equipment. It is among the leading firms in the Fortune magazine. It highly values its relationship with workers and customers. The factors that have contributed to the firm’s success include its usage of social media. It uses many social sites that are all monitored by its sub-social site. The firm conducts its operations on social media using Enterprise 2.0 ways. The sub-site has been helpful to its workers and consumers. The company focuses on creating a good relationship with its workers and customers in order to create a good public image (Gillin, 2008). The social technology value lever has helped the company to implement the Enterprise 2.0 on social sites. The two examples of the value levers applied by the organization on social sites are value levers number 9 and 5 (Lecture 4). The value lever number 5 is about using the social media to market and communicate with customers. The value lever number 9 is about using the social media improve teamwork and communication within the organization (Lecture 4). Various factors prove the implementation of the value lever number 5 by the organization on the social platform. One of the factors includes the company’s advertisement of its products on social media. Social media marketing has contributed to the company’s growth. According to its leaders, the company’s sales continue to increase as its presence on social media becomes stronger. In addition, the firm has attracted many customers through effective communication with them on social media. Through the social platform the company interacts with customers on individual levels. Its effective communication has increased its customers’ loyalty. CISCO also indirectly uses its customers on the social sites to market its products (Lecture 4). Its loyal customers are able to share information about the company products with their friends on social media. This helps in attracting more customers while building a good reputation for the company. The social media marketing has also enabled CISCO to reduce its advertisement expenses. Organizations are able to reach many consumers at the same time at a lower cost. CISCO is also able to identify marketing issues by encouraging its customers to give their views and complaints. By doing this the company is able to detect market problems and address them on time. Giving feedback to its customers’ enquiries on social media has also helped strengthen its relationship with customers. The implementation of value lever number 9 also proves that the company focuses on establishing a good relationship with employees (Lecture 4). CISCO is among the firms that depend on innovations to maintain their positions in the market. In order to encourage innovation, the company engages its employees in decision making processes. For instance, it encourages workers to share ideas on social media. Moreover, communicating with employees regularly on social media has helped in increasing their commitment, which in turn improves their performance in the workplace. Effective communication on social sites has also helped to encourage teamwork among the company workers. Teamwork promotes creativity and increases work quality. References Gillin, P. (2008). Social marketing goes maultiplatform. Retrieved from http://www.boulderdowntown.com/_files/docs/social-marketing-goes-multichannel.pdf Lecture 4. (2014). McKensey 10 Levers. Read More