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Online Advertising Fraud - Coursework Example

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From the paper "Online Advertising Fraud" it is clear that search traffic and the success of search engine marketers, search engines, and the entire industry rely on legitimately labelled traffic originating from high-quality network partners or simply inexpensive, low-quality networks…
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Online Advertising Fraud
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Download file to see previous pages Click fraud is the subject of argument and mounting litigation due to the advertising networks being a venue of fraud. It can be as simple as taking one person who starts a small website, becomes a publisher of ads, and clicks on those ads to generate income. The number of clicks and their values is so small that the scam initially goes undetected. However, large-scale fraud also occurs. Those engaged in these massive acts of fraud will often run scripts which initiate a human clicking on ads in web pages. Normally, these are conducted not just by one computer, or a small number of computers, or even a single geographic location, since it would appear too suspicious to advertising network and advertisers and soon the chance to be caught is highly possible. Organized crime can handle to have many computers and even their own internet connections in various geographic areas. They further use the so-called robots to double or triple the clicking speed of humans. A number of lawsuits have been made to address the disputes on the click fraud issue. Although proving click fraud can be challenging but there are steps to detect fraudulent clicks and usually sophisticated means are used.
“Click fraud” transpires when, for whatever reason, an ad gets clicked by someone or something without any intention of ever buying anything from the advertiser. The rise of the web-based online advertising industry has resulted in a continuum of new opportunities for brand awareness, generation of leads, and electronic or online commerce for advertisers. In the online marketplace, page views, submission of forms, clicks, downloads, and purchases frequently result in money changing hands between ad networks, advertisers and web site publishers. Since these web-based activities have financial implications, criminals also found it to be a place of new opportunities to conduct fraud against the parties involved in the hopes of acquiring money out from it. ...Download file to see next pagesRead More
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