Patents and Trade Secrets - Assignment Example

E-Advertisement and Privacy Issues A Discussion Internet advertisements influencing the privacy of internet users According to the investigationof Wall Street Journal, it has found that the spying businesses are influencing the privacy rights of the internet users. These spy companies are using the tools of cookies and some technological software to reach the internet users. The trackers have reached to the Intrusive and pervasive customers all over the world. The hackers/trackers are monitoring the profiles of users, their visiting pages, e-mail, etc.

with the help of advanced technologies. Advertising agencies are paying to follow their targeted persons, which is a crime indirectly (Angwin, 2010).Targeted advertising is the most seen part during internet surfing. These advertisements can see connectedly to the user’s visited pages. Targeted advertising means unlimited reach to the internet users. This behavior is useful for the companies but an alarming sign for the users through privacy interventions (Belleflamme, 2013). The trackers are using different ways to see the privacy of any internet user, such as location tracking option.

It is the easiest way for hackers to reach the target people on Facebook or google. It is sad to know that the technology is making our lives unsafe (Myhere, 2013). The internet users should be careful by not storing their important data on online devices to avoid the invading of their privacy. Another source of protection is to save the important files through old-fashioned techniques, e.g. deposit box etc. rather than depending on the new unproductive technologies (Myhere, 2013). Google has introduced ‘tool settings’ to block the advertisements by signing in to account, which is a useful option for the internet users.

BibliographyAngwin, J. (2010, July 30). The Webs New Gold Mine: Your Secrets. Retrieved from http://online.wsj.com/Belleflamme, P. (2013, April 19). What to think of Targeted advertising? Retrieved from http://www.ipdigit.eu/Myhere, J. (2013, August 20). Technology Is Invading Our Privacy. Retrieved from http://www.dmnews.com/