Major Issues in a Trademark - Assignment Example

Therefore, advocating for dissatisfied consumers’ rights to establish gripe sites that use the trademarks of the offending companies in the domain name is necessary. Identifying trademark-offending companies is not an easier task. This is because it can only be done by technologically advanced modes of comparing the quality of the products of the same company’s logos by the consumers. Dinwoodie and Janis (2008) note that trademark-offending companies have been on the rise, which has either increased or reduced the costs associated with various goods and services (Dinwoodie & Janis, 2008). This calls for the identification of the complaints consumers raise about trademark-offending companies to reduce the increasingly burdensome business domains in the analgesics and financial market structures. An email, like written letters, merits copyright protection. Copying and forwarding emails violates a sender’s copyrights with a prima facie case for copyright infringement. This issue can only be mitigated through well-established cyber-crime control laws (Dinwoodie & Janis, 2008).

In conclusion, consumers are more likely to face challenges in establishing the origin, sponsorship, or approval of the gripe site created by the trademark-offending companies due to a lack of a better understanding of the original companies’ logos. Customers usually confuse counterfeit logos with the original companies’ symbols. Therefore, they should also not be blamed for tarnishing the company’s name. Additionally, they cannot be held responsible by the Federal Trademark Dilution act as they do these actions only as patriotic citizens and concerned consumers.