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Educating Mobile Phone Users - Research Proposal Example

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This study “Educating Mobile Phone Users” will be addressed to mobile phone users, the same audience the particular commercials to be studied tend to appeal. However, it will focus on the users who are aged 15-35, who are most aware of the significant changes in the trends of advertising…
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Educating Mobile Phone Users
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Download file to see previous pages Thus, the purpose of this analysis is to indirectly educate mobile phone users about the environs of mobile phone advertising. As a mobile phone user myself, I firmly believe that by systematically evaluating mobile phone advertising using two particular commercials, I can make users aware of the elements of mobile phone advertising. The audience of this study is expected to be fully aware of how fascinating elements of advertising can affect their decision in purchasing mobile phones. Thus, this will help them to be conscious of the psychological effects of advertising exaggerations and be more careful in purchasing mobile phones based only on their advertisements. Therefore, as a tentative thesis statement, it is expected that mobile phone advertisements dwell more on the enthrallment of owning a trendy mobile phone than on the people’s need to meet their multi-faceted needs via their mobile phone.
(5) As this study aims to educate mobile phone users to be more careful in basing their decisions to purchase phones on advertisements, an editorial approach to this study is the most appropriate genre for this analysis. Some elements of writing a review may be used, as this will help the researcher to specifically focus on the two advertisements. However, an editorial will make this study relevant to mobile phone users as it will link the reviews of two advertisements on the aspects to consider in indulging one’s self to believe in mobile phone advertisements. Although the study will not be a sheer criticism, it will consist of the researcher’s view on the importance of mobile phone advertising awareness in order to effectively decide in purchasing mobile phones.
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