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History of elizabeth Arden (Make-Up company) - Research Paper Example

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Name: Course: Date: History of Elizabeth Arden (Make-Up Company) History The Elizabeth Arden, Inc. was established in 1910, at an age where it was rare for women to be found wearing make-ups, and also when it was even unusual for a woman to start, own and run a business…
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Download file to see previous pages The Spa was opened on Fifth Avenue, and it has formed the basis of the existing world cosmetics giant, which has been involved in acquiring many other brands and products from various producers, to boost its line of products. The proprietor of the company was a women’s advocate who was very active in advocating for the rights of women, through searching for all ways to empower women, at an age when the rights of women was a disturbing subject that many avoided to confront with. As a way of empowering and showing the solidarity of women, she advocated for beauty and fragrance of women through the use of make-ups, which then gave her the motivation to establish the make-up salon, the Red Door salon, which she could use for advocacy campaign, where alongside other 15,000 women who were suffragettes, she matched past her salon wearing red lipstick, as a show for women’s solidarity2. Initially started as the Red Door salon, the company obtained its present name from the coinage of a name from a previous partnership that Florence Graham had with Elizabeth Hubbard, which dissolved in 1909, and then added the name Arden from her favorite poem, Enoch Arden, to come up with the current name of the company3. She embarked on a journey of growing the business, both as a motivation for other women to get into independent productive ventures, and also to prove to those who were opposed to giving women their rights. Florence Nightingale Graham increased her business management skills through travelling to France in 1912 to learn the techniques of running a beauty salon, while also learning the kind of products that were used in such salons. There, she learnt the beauty and face massage skills, as well as learning how to prepare various powders for use in the massage process. When she returned back home later in that year, she had all the requisite skills of diversifying her business from just offering beauty services and products, to the inclusion of massage services. By 1914, the expansion strategy for the business was well shaped, with the business starting to formulate, manufacture and sell its own beauty and cosmetics products. Thus, the Red Door salon grew and expanded immensely, and by 1915, she embarked on making her business international, through opening other salons in different parts of the world, where the first the Elizabeth Arden salon was opened in France in 19224. By 1930, the Red Door salons had been established in the major fashion capitals of the world, and thus the company, as a brand, had become as popular as the Coca-Cola Company. Until her death in 1962, Elizabeth Arden, Inc. had been recognized the world over as a giant in the cosmetics industry, and she had won several honors for her contribution to the 21st century entrepreneurship. However, the company was highly affected by the great depression occurring in the period 1938, although the brands of the company were still popular, thus it continued to make reasonable sales that enabled it to survive the economic crisis, while earning low profits. The Elizabeth Arden, Inc. during the World War II Elizabeth Arden, Inc. was especially active during the World War II period, with a special focus on facilitating women who were joining the fighting forces. This way, the Elizabeth Arden, Inc. engaged in the production of various brands meant for the women soldiers, which included lipsticks that were required to match the uniform of ...Download file to see next pagesRead More
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