Heathway Nutrition Center and Health Restaurant - Research Proposal Example

prepared Healthway Nutrition Center and Health Restaurant I. BACKGROUND With the increasing awareness and need for our society to establish a healthy lifestyle, there emerges opportunities for health care professionals specializing in diet management and nutrition. People nowadays have become conscious of their health, engaging in sports activities, enrolling in gyms and purchasing equipments. Hand in hand with this is their desire to manage and control their food intake, such that they want to include in their menus the kind of dishes that would benefit their health and their lifestyle. People nowadays need to be healthy. It might be the media’s influence, that of having a slim body or athletic body. There has also been an increase in the number of jobs that mirrors a sedentary lifestyle. There are many desk jobs that require 8 hours on the seat, facing a computer and munching away junk food (Why are people so health conscious these days. 2010). There are fewer opportunities to exercise, and an increasing alarm for pollution and global warming. And of course, there has been an increase in number and variations of sicknesses compounded by lifestyle. People are now more aware of the effects of obesity, wrong diet, the risks of having diabetes, heart and blood problems, kidney and liver ailments, and so on and so forth. With all these come the rise of businesses that cater to the needs of these people. Now more than ever, health food and dietary supplements are being introduced. People are going for the organic, herbal type of food supplements and vitamins. Moreover, more restaurants that cater to healthy eating are being established. II. THEORETICAL FRAMEWORK With technology constantly evolving and with people now having to do so many things in a short span of time, fast food and instant food is very much in demand. But the question is how healthy these foods really are and how beneficial are they to the people? Are these types of food really helpful in terms of nourishing people, enough for them to carry out multi-level tasks that they have to accomplish? Younger people now tend to get ill of hypertension, heart ailments and other related sicknesses associated to intake of food that are not healthy. Fast food chains offer menus that are in sodium and cholesterol. People are dining out more than ever. With this scenario, people have now begun to be conscious of their diet. In the last few years, health drinks have become popular, and so does the coming out of food shops that are dedicated to the niche market (How to start a health food restaurant. 2010). Businessmen are now more confident in coming out with establishments that exclusively cater to this target market. Food businesses are perhaps considered to have the probability to be highly successful. Food remains to be the most basic of all needs, and people will never stop eating. Capped with the fact that there is an increasing demand for good and healthy food, HEALTHWAY is confident that it could conquer the target market by finding the right materials and ingredients to come up with the product line up. It will also target to find the right marketing mix in order to advertise these products to the target market. Customer service is also one of the main areas of concern for HEALTHWAY. The three essential elements will help build the restaurant and move it towards its goal to be a successful food shop for the health conscious individuals. III. VISION STATEMENT The management sees the business to be the health restaurant of choice for the community, able to promote healthy lifestyle and eating while offering sumptuous dishes that fit even those with the most discriminating taste. HEALTHWAY will essentially be the haven for health conscious food lovers. It would be the ultimate food experience for those who want their food healthy, but are also craving for variety and to do away from the bland taste of traditional vegan food choices. The restaurant will offer both nourishment and good experience to its target market. IV. MISSION STATEMENT HEALTHWAY positions itself as a restaurant with the mission of providing excellent food options to vegetarians and health conscious individuals. All efforts will be geared towards this mission, and as such, management plans to market the establishment with the following features: a. It has versatile food repertoire, with its menus dynamic and continuously evolving. b. It is customer friendly, with a wide area for dine in, and customer service crew who will attend to the needs of the customers c. It is cost-efficient, offering reasonable prices, and will accept credit cards as well as cash d. It will offer a classic homely ambiance, making the customers feel that they are dining at their own homes. Furniture will encourage a relaxed atmosphere. V. PRODUCTS AND SERVICES 1. Promotion of Green Tea as beverage substitute for the usual sodas and soft drinks. Healthway believes in the benefits of this product (Study suggests green tea may support the medical treatment of colon cancer. 2010) 2. Offer organic food instead of processed food, emphasizing on its effects on one’s diet and health in general (The advantages of organic food. 2010) 3. Show calorie count per dish as part of its information campaign. (US Restaurant Chains To Show Calorie Counts Under New Health Law. 2010) VI. STRATEGIC OBJECTIVES 1. To be able to launch and operate HEALTHWAY with the aid of a bank loan amounting to $ 250,000 with a payback time of one year; 2. To get at least 30% of the total market share for health restaurants and food shops; 3. To control operational costs to be able to offer more competitive pricing than most of the competitors; 4. To create a unique menu that would propel the brand to popularity; 5. To constantly develop new product lines that cater to the needs of the target market; 6. To expand with two more stores in neighboring cities at the start of its second year; 7. To be able to compete with other more established health restaurants in the city, and eventually in the whole country; and 8. To offer the best quality of customer service to the clients, not only offering menus but giving advice on the right food and diet through its consultation services being offered by the resident dietician; Works Cited “How to start a health food restaurant.” Ifood.tv. November 26, 2010. http://www.ifood.tv/blog/how-to-start-a-health-food-restaurant “Study suggests green tea may support the medical treatment of colon cancer.” Healthfood News.Com. November 26, 2010. http://www.healthfoodnews.com/articles/000001/000175.htm “The Advantages of Organic Food.” November 26, 2010. http://www.organicfoodinfo.net/ “US Restaurant Chains To Show Calorie Counts Under New Health Law.” November 26, 2010. http://www.medicalnewstoday.com/articles/183295.php “Why are people so health conscious these days?” Answers Health. November 26, 2010. http://answer-health.com/qs/df/250882.html Read More