We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Ongoing Participation with On Line Postings and Discussion Forum - Assignment Example

Comments (0)
Summary
Ongoing Participation with On Line Postings and Discussion Forum Foods pricing and marketing activities play a pivotal role the food consumption patter of the consumers. Pricing, particularly for healthy foods like fresh fruits and vegetables, has a direct impact on their demands…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Ongoing Participation with On Line Postings and Discussion Forum

Download file to see previous pages... There are several factors that impact food choices in the uptake of healthy foods, which include several kinds of marketing influences, through TV/online/print media. Seeing a TV advertisement, TV shows, attractive product banners on several websites, online video advertisements, marketing on social networks like facebook and twitter, online contests and campaigns, all have an impact on the consumer preferences. Apart from this, adv in magazines and other commercial literature, books etc may also impact food choices of the consumers. However, to improve the uptake of health foods and also to compete effectively with other kind of food providers, advertisers and marketers need to focus on providing a unique value to the consumers, which make and differentiate their products from their counterparts. For example: Coca cola introduced a low calorie version of its drink called ‘Diet Coke’, focused mainly on the health conscious consumers, PepsiCo has launched Pepsi Max and LifeWater Zero Calorie products, which enables PepsiCo to improve its volumes and market share. PepsiCo has also launched Sierra Mist Natural in the lemon lime soft drink category, to tap big segment of beverages, and the company aims to build $30 billion nutrition foods business by 2020, from nearly $10 billion in 2010 Now, as the culture and habits of the consumers evolve, they are increasingly inclined towards online media and social networks. Therefore, the FMCG companies need to understand the preferences of their interactive consumers while designing their marketing plans. For example: P&G has designed a Consumer and Market Knowledge (CMK) division. CMK's responsibility is to be the voice of the consumer and be on the forefront of market trends. Also, P&G focuses highly on customers who are more price conscious by offering its lower-priced products with superior performance in comparison to other mid-tier and value-tier alternatives available in the market. PepsiCo has also invested in its marketing activities like creative broadcast, print and Internet campaigns, point-of-purchase promotions, online campaigns, social networks etc., to support its leading health brands and reach out to its consumers more effectively. In 2010, PepsiCo launched digital marketing campaign for its ‘Pepsi Max’ brand, through Facebook and video gaming banners on Yahoo! , to reach its target audience. These strategies by leading food companies like Coca Cola, PepsiCo, P&G has resulted in huge uptake of their F&B products Further, FMCG companies have also implemented several strategies for ‘home’ and ‘away from home’ foods. Home foods are purchased from a retail shop, grocery shop, supermarket etc and are prepared for home consumption; however, ‘away from home’ are ready to eat food and are consumed on “as is” basis. A good mix of pricing and packaging may have a significant impact on the consumption pattern of the consumers for such foods. Now, since consumers have less control over the nutritional value of ‘away from home’ foods, they prefer their favourite brand, packaged in more quantity at lesser price. According to a research, large packaging of a familiar brand encourages consumers towards more consumption, largely driven by low perceived food cost. In case of ‘home’ foods, consumers first want to try and taste the product, and usually prefer small ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Ongoing Participation with On Line Postings and Discussion Forum
In today’s fast-paced life, with countless demands on time, ease of access has been the main factor which promotes adaption of any behaviors or lifestyle. This change of lifestyle has also brought about considerable changes in our food consumption. This paper discusses the trends in the food consumption patterns of Australians over the last two decades and compares it with the consumption patterns of China.
4 Pages(1000 words)Assignment
Personal financial planning report for Ms Lucy Hargreaves
to our latest meeting, I have immense pleasure here in to enclose a report that will form the basis of your financial planning. The report aims to analyse your current state of affairs and then based on that the report will construct relevant immediate and long term financial objectives.
10 Pages(2500 words)Essay
Critical commentary on online participation with postings and discussion forum
Likewise, the website chosen and the featured topic effectively addressed the activity’s question seeking other types of sustainable
3 Pages(750 words)Assignment
Ongoing Participation with On Line Postings and Discussion Forum
In addition, more than $4.5 billion is used up for promotions that target children and the youth, for example, premiums, coupons, and sweepstakes. An approximated $2 billion is used up for children and
3 Pages(750 words)Assignment
Ongoing Participation with On Line Postings and Discussion Forum
It becomes a global food system problem because the animal meat can reach million of people and as a result, infect as many people as possible (Lopez, 2005). Bovine Spongiform Encephalopathy (BSE) is a neurodegenerative,
2 Pages(500 words)Assignment
Discussion Forum
Also, the top leaders have the final say when it comes to decision making. In a decentralized organization, the matters are opposite. Smaller managers in the organization also have a large say. For instance, in Jan case,
2 Pages(500 words)Essay
Discussion board forum
This report will discuss is it fair or not. Targeting recruiting strategy applied by many organizations is sometimes regarded as the complex issue. The adoption of target recruitment may sound as an exclusionary.
2 Pages(500 words)Assignment
Discussion board forum
Generally, scientific research work is overseen by individual, community and social values just as almost all of the human activities; where its ethics lie on requirements on daily work, the protection of dignity of subjects and
2 Pages(500 words)Assignment
Discussion Forum Post
The conversation about the roles of men and women is, therefore, necessary in the sense that it helps in developing an understanding of the relevance of attitude and relationships in shaping the interactions of the two
1 Pages(250 words)Assignment
Content analysis of the #handsupdontshoot on Instagram
This research paper investigates research questions about the use of #handsupdontshoot on Instagram and how it is received by Instagram uses. In
10 Pages(2500 words)Essay
Let us find you another Assignment on topic Ongoing Participation with On Line Postings and Discussion Forum for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us