Sony Corp - Research Paper Example

orporation is a part of the parent company which is known as Sony group and Sony group has four different operating segments like motion pictures, electronics, financial services and music. Thus Sony has become one of the largest entertainment companies in the world. Sony Group was founded by Masaru Ibuka and Akio Morito and they have derived the name Sony from a Latin word sonus which means sound and also from an English word sonny which means presentable and smart young men in Japanese. The original name of the company was Tokyo Tsushin Kogyo which means Tokyo Telecommunications Engineering Corporation.

The company started using its initials TTK to market itself. But soon the owners realized the American public could not relate to that name TTK. Therefore, in the year 1958, the name was changed to Sony. The current share price of Sony Corporation is $17.63 per share at NYSE and on other stock exchanges it is 1761 Japanese yen per share. For the historical prices we have taken the share price of the previous two years starting from January 2012 to 14th march 2014. From the following table we can see that the monthly price per share from the month of January 2012 to 3rd march 2014.

The daily price per share for the given period is shown in the appendix. From the above graph we can see that the share price of Sony was high during March 2012 but the share prices went down during the period of September to November 2012. It again started to increase from January 2013 and reach the highest level during September and October 2013. After that it has slightly went down but it is continuing in stable phase in these first three months of 2014. The nature of share of Sony Corporation can be measured by Earning per share and market price per share ratio.

P/E ratio is the most common method to measure whether the stock is good or not. Generally, shares which have higher P/E ratio are considered as expensive and shares with lower P/E ratio are considered as cheap. But