Financial Statements of EasyJet plc and British Airways - Assignment Example

The key operating data in British Airways are encouraging and will appear to provide a firm footing to lift itself out of this prevailing troubled circumstances. Despite the current circumstances, BA is continuing to invest in operating assets to improve its value-added services, which it considers to be the backbone and introducing cost reduction schemes to minimize the financial burden arising from the magnitude of operating expenses. The improvements as seen on the operating data are welcome news to the Senior Management at BA.

If the trend continues BA will be on its way to the financial recovery. The Core competence of EasyJet plc is the winning combination of ‘low cost with care and convenience’. Low cost is by far the most important component. Convenience is not only about their award-winning website but also the network of centrally located airports, which give their customers quick access to where they want to go. The Core competence of BA is in being an Internet age airline with online systems and features that make the travel experience simple and hassle-free.

Providing superb customer service and products, which their customers want is at the heart of our business. The main activities of the Company and its subsidiaries are the operation of international and domestic scheduled and charter air services for the carriage of passengers, freight and mail and the provision of ancillary services. The key achievements of easyJet plc have been given prominence, cleverly projecting and differentiating itself and gaining mileage in image building. CEO’s review has brought to excellent financial results and operating data to substantiate its claims to such superlative performance.

BA has delved into corporate governance disclosures extensively. BA’s annual report has been presented conservatively. In contrast, easyJet has appropriately combined the robustness of its competencies with colored visual presentations to make the punch as hard as possible in gaining eminence and reputation. BA is grappling with a Pension Fund deficit. easyJet’s financial strength I growing rapidly. Easyjet operates in a low-cost market. BA operates as the Traditional flag carrier airline segment.

EasyJet's business model is robust. They have done away with free catering, pre-assigned seats, interline connections, and cargo services. They concentrate on winning combination of ticketless travel, faster turnaround, efficient use of airports, minimal distribution costs in issuing tickets with 95% of seats sold online and finally a quality product and good service. Whereas BA operates a worldwide air cargo business in conjunction with its scheduled passenger services with a different business model.

This model incorporates the provision of superlative service to its clientele, which conversely differentiates with ‘Low Cost’ advantage at EasyJet. Financial ratios are useful indicators of a firm's performance and financial situation. Most ratios can be calculated from information provided by the financial statements.