Touching lives,improving life.This slogan of Procter and Gamble Company defines the company’s goal to provide branded products and services of superior quality that would improve the quality of life of 4.2 billion consumers worldwide …
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The company, which has been in the industry for 174 years, has earned a great number of recognitions over the years. These included, to cite a few, a 6th ranking on Fortune’s “Global Most Admired Companies”, a 2nd on Fortune’s “Top Companies for Leaders” survey, top rankings on the Dow Jones Sustainability Index from 2000 to 2010, and most innovative manufacturer in the consumer packaged goods industry for the last decade given by the Symphony IRI group. In addition, P&G has also been recognized by the National Association for Female Executives (Top 50 Companies for Executive Women) and Black Enterprise magazine (40 Best Companies for Diversity); awards related to creating a diverse workplace. On top of that, P&G has been consistently a member of the Billion Dollar Roundtable, made up of 17 corporations that spend more than $1 billion annually with diverse suppliers, since 2005 (Procter & Gamble Co., 2011). P&G serves consumer, household and pharmaceutical goods to consumers in more than 180 countries. Having around 127,000 employees for ground operations in 80 countries (Procter & Gamble Co., 2011) , the company makes at least 250 brands in six main categories: laundry and cleaning (detergents), paper goods (toilet paper), beauty care (cosmetics and shampoos), food and beverages (coffee and snacks), feminine care (sanitary towels) and health care (toothpaste and medicine), (Corporate Watch , 2002). Among the quality and leadership brands manufactured by the company are Ivory, Pampers, Tide, Ariel, Always, Whisper, Pantene, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral B, Actonel, Duracell, Olay, head & Shoulders, Wella, Gilette, and Braun (Procter & Gamble Co., 2006). History P&G has changed the lifestyle of consumers worldwide, the history of which can be rooted way back in 1837 in Cincinnati, Ohio. William Procter, who was originally from England, and James Gamble, an immigrant from Ireland, had crossed paths when they married sisters Olivia and Elizabeth Norris (Procter & Gamble Co., 2006). The partnership of the two was suggested by their mutual father-in-law, Alexander Norris, who stated that both William’s trade, candle making and James’ which was soap making would utilize lye from animal fat and wood ashes that were prominent in Cincinnati (FundingUniverse, 2003). At that time of the business establishment, Williams and James used a forward-looking approach despite the financial panic across US wherein banks were bankrupt and competition among soap and candle makers were tough. Despite the years leading to civil war in the 1850s, P&G was able to obtain large contracts from the national government to provide the Union army with soap and candle products (Dyer, Dalzell, & Olegario, 2004). Furthermore, Williams and James’ company was able to start one of the first profit-sharing programs in the US, and also invested in a research laboratory (Procter & Gamble Co., 2006). It was in the 1890s when P&G developed and sold 30 different types of soap, which included the famous brand Ivory and soaps for dishwashing and washing clothes. The effective advertisements of the products through the use of radio “soap operas”, product sampling and promotional premiums increased the demand which led to expansion of operations in Kansas City, Kansas and Ontario, Canada. Another world-wide known product introduced by P&G in 1946 was Tide. The introduction of Tide was remarkably successful which paved the way to having new markets across continents (Procter & Gamble Co., 2006). A few years following the sensation of Tide, several products were brought into the market. The first fluoride toothpaste, Crest, became popularly known as it was endorsed by the American Dental
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Procter & Gamble Business Sphere
Business Sphere constructed and controlled by the Corporation’s Global Business Services (GBS) is an imagery immersive data setting that changes judgment making at P&G by connecting synchronized business data from all over the world.
The Corporation manufactures a wide variety of consumer goods, including household, beauty, wellness and health products. According to the reports of CNNMoney.com, in the early parts of year 2007, P&G was the 18th largest by profit, 25th largest by revenue company based in the United States of America and 10th in Fortune’s Most Admired Companies list.
It will be most appropriate to divide the entire span of P&G’s operations in two time scales: the one that began with its inception and lasted until 1964 when the Neil Borden, the president of the American Marketing Association, first coined the term “Marketing Mix” and the second one is the post 1964 era when marketing philosophy had started taking its root as a theory and practice and its applicability had become vogue among marketing experts.
P&G boasts of 50 leadership brands which are common household names and which account for 90 percent of its sales and profits. Leadership brands include 25 such brands that generate more than $1 billion in annual sales. With an eye to enhance business performance, P&G has divided its Global Business Units into four industry-based sectors.
P&G aims to build a partnership with government agencies, universities, firms, and even individual innovators to bring in a marvelous set of ideas and skills into the company. This makes each of the 9000 scientists in the company to have
Currently, the company has segregated its brands into five different segments namely Beauty, Healthcare, Family Care, Grooming, and Fabric Care. Some billion-dollar brands in the names of Head & Shoulder, Ariel, Pantene, Gillette, Tide, Olay, Pampers etc are
The remainder will cover brokerage fee and other transaction cost.
RR DONNEY offers integrated communication solutions to private and public sector. The company announced a quarterly dividend of 26 cents per share which was 0.87%
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