International Business - Research Paper Example

The first branch was opened at Miami. Burger King adopted a tradition of quick service which attracted many Burger King made a business strategy with clear goals and objectives that saw it expand rapidly and made more profits than initially following the reduction in the overall sales and profits of the business. They wanted to have a new look, and virtually changed how everything was being run. The plan included strategic analysis of the business environment, identification of the business threats and the opportunities available in the market, extensive advertisements, quality control checkup and good customer relations including introduction of arrange of new food products in the market with even better tastes (Penrose, 1995).

Burger King has a number of fast food products that in cooperated different prices. This made more sales to be realized as the customers could find what they were willing to pay for. In addition to this, Burger King prepares its hamburgers with a different method from other competitors by introducing the method of flame broiling a part from the usual frying method. This availability of different ways of food preparation captures customers of both methods (Kor, 2003). This popularized Burger King among the lovers of hamburgers leading to a popular theme of you can get it the way you want it.

Today, Burger King is one of the leading food restaurants in the whole world. It boasts of around 12,000 outlets in fifty states in the United States of America. A number of these restaurants are located in the USA and is reported to account for nearly two thirds of the restaurants. Its presence is also felt in over 74 countries in the world, bringing to a total of approximately 400,000 employees all over the world. In addition to this, Burger King has a strategy to expand its total operating branches all over the world by between 3-4 percent every year.

More profit from the Burger King businesses’ are realized from Canada and US, indicating where sales are done as compared to the other outlets. For instance, the total value of units sold in the year 2009 from Canada and US was USD 2.54 billion. This trend of Burger King concentrating most of the restaurant branches in the US should change in order to avoid unpredicted threats. For example, if the US laws on taxation change so that business entities are over tax or the purchasing power parity of the US may become low leading to low customer demand which may see prices of food products falling below the equilibrium.

Currently there are property rights in the USA but the future is uncertain for any country in the world. Change in politics may also play another factor that may lead to losses when a business concentrates its branches in one country. In addition a strong competitor may emerge in the US backed by powerful sources that can see Burger King run out of their money in the US. Therefore it can be recommended for Burger Kings to look beyond the US market by opening more branches in other countries like China, India, Japan other fast coming economies that has seen their economy grow faster than for the US.

Burger King continues being successful perhaps in relation to their long time existence in the market characterized by a number of experiences gained in the last fifty years being brought over board. Burger King is a well known brand by millions of consumers to be an entity that always provide exceptional services to its customers besides quality