International Business: Case Study Name Number and Name of the Course Instructor International Business: Case Study James Mclamore started Burger King in 1954 together with David Edgerton as his partner. Among the foods that were sold when Burger was formed at that time included burgers, sodas, milk shakes and fries…
Download file to see previous pages...
The first branch was opened at Miami. Burger King adopted a tradition of quick service which attracted many Burger King made a business strategy with clear goals and objectives that saw it expand rapidly and made more profits than initially following the reduction in the overall sales and profits of the business. They wanted to have a new look, and virtually changed how everything was being run. The plan included strategic analysis of the business environment, identification of the business threats and the opportunities available in the market, extensive advertisements, quality control checkup and good customer relations including introduction of arrange of new food products in the market with even better tastes (Penrose, 1995). Burger King has a number of fast food products that in cooperated different prices. This made more sales to be realized as the customers could find what they were willing to pay for. In addition to this, Burger King prepares its hamburgers with a different method from other competitors by introducing the method of flame broiling a part from the usual frying method. This availability of different ways of food preparation captures customers of both methods (Kor, 2003). This popularized Burger King among the lovers of hamburgers leading to a popular theme of you can get it the way you want it. Today, Burger King is one of the leading food restaurants in the whole world. It boasts of around 12,000 outlets in fifty states in the United States of America. A number of these restaurants are located in the USA and is reported to account for nearly two thirds of the restaurants. Its presence is also felt in over 74 countries in the world, bringing to a total of approximately 400,000 employees all over the world. In addition to this, Burger King has a strategy to expand its total operating branches all over the world by between 3-4 percent every year. More profit from the Burger King businesses’ are realized from Canada and US, indicating where sales are done as compared to the other outlets. For instance, the total value of units sold in the year 2009 from Canada and US was USD 2.54 billion. This trend of Burger King concentrating most of the restaurant branches in the US should change in order to avoid unpredicted threats. For example, if the US laws on taxation change so that business entities are over tax or the purchasing power parity of the US may become low leading to low customer demand which may see prices of food products falling below the equilibrium. Currently there are property rights in the USA but the future is uncertain for any country in the world. Change in politics may also play another factor that may lead to losses when a business concentrates its branches in one country. In addition a strong competitor may emerge in the US backed by powerful sources that can see Burger King run out of their money in the US. Therefore it can be recommended for Burger Kings to look beyond the US market by opening more branches in other countries like China, India, Japan other fast coming economies that has seen their economy grow faster than for the US. Burger King continues being successful perhaps in relation to their long time existence in the market characterized by a number of experiences gained in the last fifty years being brought over board. Burger King is a well known brand by millions of consumers to be an entity that always provide exceptional services to its customers besides quality
...Download file to see next pagesRead More
Cite this document
(“International Business Research Paper Example | Topics and Well Written Essays - 1000 words - 1”, n.d.)
Retrieved de https://studentshare.org/family-consumer-science/1415988-international-business
(International Business Research Paper Example | Topics and Well Written Essays - 1000 Words - 1)
“International Business Research Paper Example | Topics and Well Written Essays - 1000 Words - 1”, n.d. https://studentshare.org/family-consumer-science/1415988-international-business.
589). China has a unique culture which has implications on the operations of international businesses. Because of the differences among nations, it is imperative that foreign companies which operate in China must apply the most effective management strategies in order to achieve success in the Chinese market.
This paper in particular, will evaluate the business strategies Vodafone implements in its international business operation specifically in India and Australia. It will also discuss the company’s global business environment and key management issues in current business settings.
However, it also was an observation that only a few countries have benefited from this neo-liberal policy. In addition, in the globalized world, it is ‘the survival of the fittest’. International Business At the turn of the 20th century, new approaches to the world occurred.
Avon is currently operating worldwide and having sales operations in more than 66 countries and regions and distributions in further 44 countries. Avon is currently generating profits more from its global operations than local one. Avon's market campaigns always promoted itself as a company that cares about women and their beauty needs.
The area of the study of international business includes the economic policies, political systems, labor standards, environmental standards, corporate cultures, foreign exchange markets etc. This project tries to explore the above factors in the two countries, Singapore and Hong Kong for conducting international businesses.
The ability of their labor force to work for less salaries and wages, as well as work in poor conditions is in contrast to traditional economic powers like the USA. Between 2000 and 2007, the global economy grew by a rate of 3.2% overall, before dipping between 2001-2002 due in large part to the “dot com crash”.
12 Study of the International business environment 14 About the organization 15 Designing international strategies for Qatar Petroleum 16 Conclusion 18 Reference 19 Introduction The world of the 21st century is evolving every day. The evolution paves the road for continuous change and rapid development.
Increasingly, rapid technology lifecycles has increased competition among countries as to who can produce the best in the market hence the need to employ competitive marketing and business strategies (Dole, 2003)
This paper will deal with Dell Inc. as a computer hardware and software company.