Studentshare
Subjects
Family & Consumer Science
The Relationship between Service Advertising Strategies and Consumers Responses

The Relationship between Service Advertising Strategies and Consumers Responses - Dissertation Example

Summary

The paper "The Relationship between Service Advertising Strategies and Consumers Responses" states that marketers within the hospitality industry absolutely need to understand such processes, through more research, regardless of where consumers obtain the information they synthesize…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER97.7% of users find it useful

The Relationship between Service Advertising Strategies and Consumers Responses

Read Text Preview

Subject: Family & Consumer Science
Type: Dissertation
Level: Masters
Pages: 31 (7750 words)
Downloads: 2
Author: leonebartell

Extract of sample "The Relationship between Service Advertising Strategies and Consumers Responses"

Download file to see previous pages

The following items garnered significant results: The advertisement caught my attention; The advertisement elicited my interest in the hotel being advertised; I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part; The information shown in the ad is complete in itself; I will keep this hotel name in mind so that I can stay there in my next trip to London; The benefits of staying in the hotel advertised are highlighted; The best features of the hotel advertised are indicated in the advertisement; Testimonials are provided to attest to the quality of hotel amenities and features; The advertisement encouraged me to take a positive action (e.g. remembering hotel name, booking the hotel); Facts and statistics relevant to the hotel or hotel location are provided and well appreciated; and Overall, the advertisement may be considered excellent.

There are no significant differences garnered for the following statements: I would like to know more information about this hotel by looking it up in the telephone directory and calling this hotel; I would like to know more information about this hotel by looking it up in the Internet; A response device (e.g. telephone number, web address), if available, is a welcome feature; and Performance documentation features such as reference cases and cost calculations are most welcome.The foregoing outcomes indicate that the combined use of visualization and documentation strategies is most apt for eliciting positive consumer behaviour.

Visualization strategies refer to how clear, memorable visual cues are utilized in order to give a customer the best possible picture of what he can expect (Sakao and Lindahl 2009; Berry and Clark 1986; Mittal 1999; Hill et al. 2004). Message information plays the most critical role in influencing prospective customers, piquing their interest by means of colors and symbols (McGill and Anand 1989; Collins et al. 1988). It is also intended as an explanation of sorts as to why, exactly, one should patronize the product in question.

...Download file to see next pages Read More

Cite this document

APA
MLA
CHICAGO

(“A study of relationship between service advertising strategies and Dissertation”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1413664-a-study-of-relationship-between-service

(A Study of Relationship Between Service Advertising Strategies and Dissertation)
https://studentshare.org/family-consumer-science/1413664-a-study-of-relationship-between-service.

“A Study of Relationship Between Service Advertising Strategies and Dissertation”, n.d. https://studentshare.org/family-consumer-science/1413664-a-study-of-relationship-between-service.

Cited: 0 times

CHECK THESE SAMPLES OF The Relationship between Service Advertising Strategies and Consumers Responses

How emotions impact consumer behaviour

… This paper deals with the objective to analysis how emotions affect the behaviour of the consumers.... The role of emotions in processing the information has been acknowledged and it has been found out that in order to understand the value that product and services have for the consumers it is necessary to understand emotions and the reasons behind it.... Lastly suitable recommendations are provided with regards to the managerial implications of emotionally influential strategies over consumers' behaviours....

23 Pages (5750 words) Dissertation

The Impact of Advertising on Consumer Behavior

In order to impact on the consumption behavior of the market, the management has to come up with appropriate strategies that will take care of customer interests and desires an aspect that will convince target consumers to shift towards the product.... Thirdly, we will assume that the palette has an inner composition which aids in indicating the effects that each pictorial factor will bring to the consumers.... A paper "The Impact of advertising on Consumer Behavior" claims that there are new methods of advertising such as the use of audio media e....

11 Pages (2750 words) Dissertation

The Role of Consumer Behavior in Marketing Strategies

According to the above figure, there lies a linear relationship between the stages of stimuli, organism and response where the external stimuli that act upon the individuals include the environment and society.... The present study focuses on an understanding of the marketing stimuli that influences consumer behavior, the marketing mix stimuli that are formed in order to influence the behavior and responses of the consumers, their obvious behaviors, their emotions and feelings in association with products available in the markets....

10 Pages (2500 words) Assignment

Relationship Between Service Advertising Strategies and Consumers Responses Within Hospitality Industry

This dissertation describes one of it's chapters, that provides the analysis of data in the study, purpose and techniques available and discussion of The Relationship between Service Advertising Strategies and Consumers Responses within hospitality industry.... This dissertation chapter discusses the methodology, that was designed to provide direction in the collection, processing and analysis of data in this study, which ventured to look at the consumer decision process in terms of the association between the advertising strategy applied and corresponding consumer reactions to the strategy utilized within the hospitality sector....

13 Pages (3250 words) Dissertation

B&Q Consumer Perceptions and Values: Statistical Analysis

Many services offered as well as the values by which consumers judge a brand and retail in their purchase decisions are intangible.... The manufacturers of the DIY paint sector brought in new colours and encouraged consumers to try more adventurous colour schemes.... The value of the market was aided by moving away from white to other colours and by strong advertising by the leading brands.... Despite the fact that the industry has invested heavily in the advertising and promotion to win back market share, demand for wall coverings suffered a steep down turn due to a reaction against the highly decorative coordinated wall coverings....

54 Pages (13500 words) Dissertation

Consumer Is the King

According to the studies conducted on consumer behavior, consumers can be classified into the following segments like highly dogmatic consumers, inner-directed consumers, consumers with high Optimum Stimulation Levels, and consumers with high need of cognition.... Marketing strategies and advertising obviously influence consumers purchasing performance.... The paper underlines that understanding the consumers, approaching them through the proper channel, introducing appropriate cognition strategies, and using the advanced technological possibilities are some of the unavoidable initiatives for successful companies and marketing agencies....

7 Pages (1750 words) Essay

Internet Strategies and Direct Marketing

However, consumer attitudes, approaches to the marketing and the ability to get a positive response based on the interface of the website can all make a difference in how different consumers respond as well as how the Internet marketing strategy is able to grow or lead to negative results.... … Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website.... A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities....

11 Pages (2750 words) Research Paper

International Students Choice Of Brand Products

The literature review "International Students' Choice Of Brand Products" aims to determine the impact of advertising of luxury brand products on international students.... Various factors of consumer behavior and impact of advertising on sales are discussed.... The amount of consumption of goods and level of advertising exposure in society forms a direct connection.... This resembles the fact that advertising forms an active connection with the consumer behavior decision process....

5 Pages (1250 words) Literature review