Chapter 4 Results and Discussion Introduction The current chapter presents the statistical results which have been garnered from the 146 respondents who answered the survey. The first part of the chapter discusses the differences across all the 15 criteria or statements which were used to evaluate the advertisements presented to the respondents…
Download file to see previous pages...
Results The following mean ranges have been used for the substantive interpretations of the means: 1.00-1.49 – strongly disagree; 1.50-2.49 – slightly disagree; 2.50 – 3.49 – neutral; 3.50-4.49 – slightly agree; and 4.50 – 5.00 – strongly agree. Table 1a. Descriptive statistics: The advertisement caught my attention. Mean Std. Deviation Advert 1 3.94 0.80 Advert 2 3.76 0.86 Advert 3 4.17 0.66 Total 3.96 0.79 On the capacity of the advertisement to catch their attention, the means for all three advertisements all suggest agreement. Table 1b. One-way ANOVA: The advertisement caught my attention. Sum of Squares df Mean Square F Sig. Between Groups 12.40 2.00 6.20 10.30 0.00 Within Groups 261.77 435.00 0.60 Total 274.18 437.00 The one-way ANOVA suggests that there is a significant difference among the three advertisements’ ratings on attention getting capacity (F=10.30, p=.00). The post hoc tests in Table A1 (Appendix A) indicates that Ad 3 received significantly higher means than the other two advertisements. Ad 1 is likewise more effective than Ad 2 on this aspect. Table 2a. Descriptive statistics: The advertisement elicited my interest in the hotel being advertised. Mean Std. Deviation Advert 1 3.84 0.63 Advert 2 3.79 0.72 Advert 3 3.99 0.58 On the capability of the advertisement to elicit interest in the hotel, all means suggest agreement by the respondents. Table 2b. One-way ANOVA: The advertisement elicited my interest in the hotel being advertised Sum of Squares df Mean Square F Sig. Between Groups 3.31 2.00 1.65 3.98 0.02 Within Groups 180.79 435.00 0.42 Total 184.09 437.00 On the capability of the advertisement to elicit interest in the hotel being advertised, the F-value indicates that there is indeed a significant difference among the ratings given to the 3 advertisements (F=3.98, p=.02). Table A2 (Appendix A) indicates that Ad 3 garnered significantly higher ratings than the other two advertisements on this facet. Table 3a. Descriptive statistics: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Mean Std. Deviation Advert 1 3.33 0.82 Advert 2 4.10 0.78 Advert 3 4.26 0.62 On the conviction that what is shown in this advertisement must be true and developing a positive disposition on the respondents, Ad 2 and 3 garnered agreement. However, Ad 1 received a neutral rating. Table 3b. One-way ANOVA: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Sum of Squares df Mean Square F Sig. Between Groups 72.18 2.00 36.09 64.61 0.00 Within Groups 242.99 435.00 0.56 Total 315.17 437.00 The one-way ANOVA for statement 3 suggests that there are significant differences yielded for the ratings given to the 3 groups (F=64.61, p=.00). The results in Table A3 (Appendix A) indicates that Ad 3 got higher ratings than the other two ads on this facet, whereas Ad 2 received a higher rating compared to Ad 1. Table 4a. Descriptive statistics: I would like to know more information about this hotel by looking it up in the telephone directory and calling this hote
...Download file to see next pagesRead More
Cite this document
(“A study of relationship between service advertising strategies and Dissertation”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1413664-a-study-of-relationship-between-service
(A Study of Relationship Between Service Advertising Strategies and Dissertation)
“A Study of Relationship Between Service Advertising Strategies and Dissertation”, n.d. https://studentshare.org/family-consumer-science/1413664-a-study-of-relationship-between-service.
The project seeks to bring forth the importance of quality of service in businesses. Organizations are increasingly confronted with the challenges of delivering the best possible services to customers and catering to the changing needs. In the era of cut throat competition, quality service provided by organizations help them to have an extra edge over their competitors in the industry.
Consumer behaviour forms the basis of marketing system in any organisation and it varies in different individuals based on their inner motives. These motives would be what marketers identify so as to attract and satisfy the customer. One of the methods through which organisations use to attract customers through their inner motives has been identified by Trehan, M.
It is an indisputable reality that organizational design or structure forms a principal determinant of competitive success for many organizations. It is not only an important source of innovation and growth but it also inflicts a phenomenal influence on customer satisfaction which is the essence of the hospitality industry.
The discussion commences with a statement of the goals of the research and the research techniques available for the research being undertaken. The research techniques used and the corresponding rationale are elucidated. Finally, the method of data analysis is explained, and a summary of the methodology ends the chapter.
Study of Service Quality Management at Hotel Casino ABSTRACT The dissertation identifies the various aspects of service quality as perceived with reference to hotel casinos by its management and its guests.
Apart from customers’ expectations, there are other factors too that have influenced Easy Jet’s marketing strategy. The research methodology adopted for this research study is based on positivistic paradigm. Positivism is a scientific approach which is based on the viewpoint that the information retrieved from logical and statistical analysis provides valid outcome.
The study highlighted the model of consumer decision journey and relates the model with hotel industry. The study uses the case study of Galaxy Casino Hotel where primary research has been conducted in the form of questionnaire. The study was based on both primary and secondary research.
In other terms, time for family affairs and reunion is quite short just as it is for leisure activities for individuals and families. Hence, leisure needs are not only accumulating but increase greatly whenever time is available. With reference to pre-school or early childhood development and education, time spent and activities shared with preschool children have quite great influences on their early learning and development.
This business plan is focused on a restaurant strat up named as ChopChop. Target market zone for ChopChop has been selected as Doha, Qatar. A primary analysis performed among the target market customers showed tendency towards consuming healthy food, that is why serving fresh food is a major purpose of this business.
28 Pages(7000 words)Dissertation
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Dissertation on topic A study of relationship between service advertising strategies and consumers responses within hospitality industry for FREE!