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Strategy in Action - Assignment Example

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Organizational Culture at Lionsgate Lionsgate is a $2 billion global media corporation that is involved in entertainment through motion pictures, television programming, home and family entertainment, and digital distributions. Lionsgate has developed a diversified portfolio through growth and acquisitions…
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Strategy in Action
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"Strategy in Action"

Download file to see previous pages (Lionsgate.com, 2011) Organizational culture is the collection of values and norms that are shared by individuals in an organization that affect interaction within and outside the organization. It is an important tool as it brings employees towards a common goal by developing affinity and provides impetus for growth. A healthy culture promotes self actualization and achievement in employees. Open communication and flexibility within the organization provide grounds for innovation and experimentation. Constructive cultures are empowering and lead to highly motivated employees, team work and growth. (Expertplagas.com, 2009) The organizational culture of Lionsgate is influenced by its start as an independent film studio which has developed into a major studio with global presence. Thus the culture reflects the entrepreneurial initiative that independent studios boast of. Lionsgate combines flexibility with the strategic management of a major studio with the customer focus of a digital company. A speech by Lionsgate’s co-COO, Jo Drake reflects the organizational culture of taking risks in media and movies, of looking at changes in the market place as challenges, and the focus on entrepreneurship and innovation. (indiewire.com, 2010) Curt Marvis, of Lionsgate, explains Lionsgate corporate culture of getting employees involved. According to him, if one person can do the job instead of ten, then Lionsgate will focus on doing so, and employees will be involved in different things that they can handle. This shows that the culture focuses on employee involvement and ownership; however the fact the Lionsgate has acquired various media companies over the world results in the impression that the organizational culture may vary along the acquired companies and may be not as ingrained as preferred. In the event of mergers and acquisitions, it takes times and effort, many a times unsuccessful to develop the company culture of the parent company in the acquired companies. (Variety.com, 2009) Challenges facing the Media and Broadcasting industry The Media and broadcasting company is facing major challenges in the future. The biggest challenge is the changing marketplace which has changed the way content is delivered to customers. The popularity of digital delivery poses threats for media and broadcasting companies as customers can access media easily and cheaply on the internet. The industry needs to develop and master digital delivery of television shows, news, movies and music in order to grab the market online and still retain profits (Vodafone.com, 2011). Another challenge is the increase in competition due to the abundance of independent film making and the cropping up of new competitors, customers have greater choice due to the internet and companies have to be on their toes to maintain performance. The media industry has seen an increasing trend in takeovers, acquisitions and mergers and thus performance and shareholder value needs to be maintained to protect the company from acquisitions. The media industry faces market saturation not only because of the increasing number of competitors but the increasing number of competitors worldwide and in different formats. News companies, movies and television all face threats from online competitors as well and need to maintain a major online presence. This has resulted in cost and margin difficulties, changing patterns of consumer behavior and the need to provide ...Download file to see next pagesRead More
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