Nobody downloaded yet

Marketing Design and Innovation - Dissertation Example

Comments (0) Cite this document
Summary
Marketing Design and Innovation Table of Contents 1.0.Introduction 3 2.0.Synthesis and Review of Literatures 4 2.1.Change in terms of Style 5 2.2.Change in terms of Fashion and Customer Preferences 7 2.3.Patents and Licences 8 2.4.The Case of Sony 9 3.0.Analysis 12 4.0.Conclusion 15 References 16 Bibliography 19 1.0…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Marketing Design and Innovation
Read TextPreview

Extract of sample "Marketing Design and Innovation"

Download file to see previous pages In other words, it was just a newfangled version of radio with visual device. But today, television sets have numerous features from stylish design to innovative facilities. This paper is entitled to recognise the changing characteristics of television since its invention in early 1900s. In this context, the changing characteristics can be easily identified in the history of television industry. Its shape, colour, sharpness, feasibility, and customer choices have changed rapidly over time. The customers’ choices, their preferences, competition and technological progression can be identified as the main drivers of innovation in this case. The discussion of the paper concentrates on the grounded theory and marketing theory to identify the various changing characteristics of television. 2.0. Synthesis and Review of Literatures According to Doyle (1998), innovation, as a marketing strategy, has several times proved to be the key factor to reward success to many businesses. It is also considered to be as the path of attaining higher growth in terms of sales, market shares and others. However, innovation can be referred to as the development of a newly designed product, marketing channels and marketing concepts. Thus, innovation in marketing can be stated as one of the crucial elements to achieve an efficient competitive advantage and growth (Bridgewater & Doyle, 1998). This statement can be well-observed in the case of television industry where analysts claim to witness an extraordinary chain of innovations which brought about changes in shape, colour, size and other features of the genre. For instance, Lachenbruch (1964) stated that in its performance from 1953 to 1956 the television industry reached its maturity similar to radio and phonograph industries. It was the period when almost every household in America had a television set in their living room and thus sales of television begun to fall. By that period, a new version of television was introduced to the market, i.e. colour TVs. This innovation again took the industry to its growth (Lachenbruch, 1964). These kinds of evidences can be witnessed in almost every stage of the industry, especially in terms of style and technology. This shall be evidently identified in the further discussion. 2.1. Change in terms of Style The introduction of television can be identified in the early 1920s when television was presented in two broad paths; one as mechanical and the other as electronic. The mechanical television set was invented by Charles F. Jenkins in 1923. These types of sets were primarily indentified as a 30 line television and used a mechanical framework to produce images on the screen through a spinning disc. The formula was then implied by General Electric in 1928 and used a 24 line television set with a 3 inch screen to display five different frames in a second. In 1927, another scientist, Philo T. Farnsworth invented television which was entirely based on electricity and did not use any kind of spinning discs or other similar devices. Instead of its mechanical framework, the television set used an image dissector tube. Another speciality of television set was that it could display almost 120 lines with the speed of 24 frames in a second in comparison to the mechanical television set of Jenkins and General Electronics. It was in 1929 when Herbert Ives first introduced a 50 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Design and Innovation Dissertation Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1410246-marketing-design-and-innovation
(Marketing Design and Innovation Dissertation Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/family-consumer-science/1410246-marketing-design-and-innovation.
“Marketing Design and Innovation Dissertation Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/family-consumer-science/1410246-marketing-design-and-innovation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Design and Innovation

Marketing Design and Innovation

...?Table of Contents Table of Contents 1.0. Introduction 2 2.0. Synthesis and Review of Literature 2 2 Stylistic Change towards Insurance 2 2.2. Changes in Customers’ Taste, Need and Fashion 4 2.3. Patents and Licenses 5 2.4. The Case Study of Max New York Life Insurance 7 3.0. Analysis 9 3.1. Innovation from a Marketing Perspective 9 3.2. Nature and Importance of Design and Innovation in Insurance 10 3.3. Organisational Theory 12 4.0. Conclusion 16 References 17 Bibliography 22 1.0. Introduction In the current financial dispensation, insurance has captured centre stage of the world troubled financial economy, and has shown impressive growth worldwide. Influence of insurance on the business industry provides a clear indication... , which...
12 Pages(3000 words)Dissertation

Marketing Design and Innovation

...? Marketing design and innovation (Management Report) Introduction The success of international marketing strategies strongly relates to the ways in which companies design and promote their products. Any errors in designing products to meet customer requirements and evolving market trends can lead to failure in capturing market shares and loss in revenues for the companies. The international environment provides the organization with the scope of marketing products to both local and foreign markets. Multiple strategies are adopted by companies to promote their products to...
8 Pages(2000 words)Essay

Innovation Process Design

...by the other organizations in the generation of a competitive force in an industry or specific market niche. This is essential prior to the generation of more creative ideas and achievement of unique or differentiated product or service offerings. To make this further clear, the innovation design included in this context means careful observation of what the other competing organizations are doing, taking down all the essential or relevant information as the bases of what exactly has to be done prior to the achievement of unique products or services, efficient plans, growth and appropriate experiments backed with personal creative touch. However, at the most specific level within the...
7 Pages(1750 words)Essay

Innovation and Design Management

...focusing on households .The tooth brush is designed to attract all the gender and ages. It is observed that there has been a drastic increase in the usage of power operated toothbrushes as the customers prefer to swift from traditional tooth brush which is operated manually. This justifies that there is scope of attractive and developing market for the innovative design of Lazy -Dizzy tooth brush. Phased Market Plan and Promotion If the initial launch was successful in UK, then Introduce a pilot scheme involving market research in other International Markets at a gradual phase. Target customers for the pilot scheme will...
3 Pages(750 words)Case Study

Design entrepreneurship-business innovation

...Design Entrepreneurship-Business Innovation Introduction: We were a group of four formed to assess our capacities for group function and leadership.As with any new group and task, members of the group had their individual perspectives on the manner in which to proceed towards the needed objectives that had been set for us. Naturally this led to discordant efforts, as each member tried in their own way to move the group in their preferred direction. This lack of organisation only meant that there was no forward movement in the required direction towards that which needed to be achieved, only more bantering and arguments with the louder voices having a larger say but the group remained unconvinced. In short chaos ruled and the area... Entreprene...
4 Pages(1000 words)Essay

Globalisation Of Marketing Design and Innovation

...Globalisation Of Marketing Design and Innovation 1.0. Introduction With the affect of globalisation, the international market witnessed a continuous change and development in the characteristics of multiple products and services. This change can be strongly identified in the case of television. For instance, when television was first introduced in the market, it was run with a spinning disc to produce a shadowy image. In other words, it was just a newfangled version of radio with visual device. But today, television sets have numerous features from stylish design to innovative facilities. This paper is entitled to...
12 Pages(3000 words)Dissertation

Describe the political situation in the south after the end of reconstruction

1 Pages(250 words)Essay

Marketing Design Innovation

...Marketing Design Innovation Table of Contents Task 3 Benefits and Value Derived by the or s or Recipients 3 Uniqueness of Design Elements – Shape, Colour, Design, Imagination, Relevance And Usefulness 5 Brand Appeal In Relation To Competitors in Contemporary Markets 7 Task 2 9 Summary of the Journey Discovered Through the Module, Learning Outcomes and Challenges Faced 9 References 13 Task 1 Benefits and Value Derived by the Clients or Customers or Recipients Diet Coke is one of the best carbonated drinks, which provide by The Coca-Cola Company to its customers. It has been viewed that after the introduction of Diet Coke into the...
12 Pages(3000 words)Assignment

Design innovation in textile

...that an individual designs. Chao and Ishii (2007) explains that design is a problem solving activity, and it requires a precise definition of the problem, from the beginning of the design. The design process is mostly concerned with the decisions of choice, state, sensitivity, and it also relies on the value judgments. Mckenna (2007) explains that the design process can be influenced by technology, idea, market, and demands. The design process has the following steps, Identification of the need. Developing the brief. Scheduling tasks. Analyzing the brief. Conducting research. Developing...
10 Pages(2500 words)Literature review

Design Innovation in Pakistan Textile

...DESIGN INNOVATION IN PAKISTAN TEXTILE Literature Matrix on the Design Innovation in Pakistan Textile Research Topic Author & Article Title/Details Research Objectives Methods Key Findings Discussion/Analysis Conclusions Effective of Innovation: Study of Manufacturing Sector in Pakistan (Hassan & Shaukat, 2013) (Blackburn, 2009) To explore the effects of innovation types; process, product, organization and marketing innovation on various aspects of the Pakistan’s firm performance. 150 respondent companies were given survey questionnaire; individuals who participated were from the R & D, Production, and Marketing departments. There are positive effects of the innovative types for the firm performance. Innovation contributed... The...
15 Pages(3750 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Marketing Design and Innovation for FREE!

Contact Us