The History of Goals Soccer Centers - Research Paper Example

?AR Heathrow Goals Heathrow Goals Goals Soccer Centers is a company operating in the United Kingdom which controls soccer centers designed with special techniques and facilities. Heathrow Goals is a branch of the Goals Soccer Centers designed in Heathrow Middlesex. It is designed to serve a facility for the fans of the famous sport of football. The centre established is opened with the aim of attracting different teams to the venue so that they can enjoy a friendly environment of play. It is providing next generation facilities to the customers so that they can experience a real play environment like the sportsmen experience in the leagues and tournaments. It has come up with different technologies of artificial pitches and excellent customer service which help the customers to avail their services. ‘Goals’ is a company which has established courts having floodlights and these courts have a spacious area. Moreover the services of pavilion are provided to the customers for refreshment purposes along with the facilities of parking. Service/ Products Heathrow Goals is located in an area with high population so that it can attract a wider range of crowd. The services that the center provides are associated with the services of the company ‘Goals’. It provides the service of booking the pitches for matches of football along with kid parties. The teams can sign up to leagues or tournaments organized by the Heathrow Goals. It provides different facilities for the teams who are enrolled in these leagues or tournaments. It has around 12 all weather pitches which help the customers with different environment of day and night. These pitches are well developed by the Heathrow Goals with rubber crumb artificial grass. The pitches also have the facility of floodlights so that the individuals can play up to the time that they want to. The Heathrow Goals also has luxury sports bar along with a private function room for parties. A mega screen is located on the pitch which attracts the teams to the centers. And lastly it also provides the facilities of shower and changing rooms for the sportsmen. Finances  The finances of the Goals clearly show that their popularity and sales is increasing every other day. With the help of the facilities that it provides it is seen that people are getting attracted towards the centre even more. In the years 2009 it was seen that the sales of the company were increased by 6% which clearly showed the strength of finance of the company. The company aims to four more centers during the year of 2011. In 2010 it was seen that five such centers were opened and made functional by the company to generate huge profits. It also opened its centre out of the United Kingdom in the famous state of Los Angeles. It is believed that with the current facilities the company would be further able to excel in the year of 2011 and currently the number of sales is enough for the company to fulfill its goals. Premises  Heathrow Goals is located on the Shepiston Lane, Heathrow with 12 day night courts for the footballers. The premises of Heathrow goals contain a bar for the footballers along with changing rooms and shower. The pitches in Heathrow Goals are almost 12 joined together but separated by the pavilion ends. It also has separate rooms where kid parties can be arranged. History  The history of Goals can be traced back to 1987 when the first 5-a side centre was established. Keith Rogers was the co founder of Anchor International Limited which created this first centre. Keith Roger was able to successfully expand the business until it was sold to 3i at the price of 28 million pounds in the year of 1999. After selling Anchor International Limited, Keith Rogers carried out an MBI (Management buy in) on an existent business so that he could flourish his concept of 5-a side business. The company that he carried out an MBI on was backed by HBOS Plc and Dunedin and soon after staff upgrading started. New information technology systems were introduced in the business to help the business. After this upgrade the MBI went on to open five centers in the United Kingdom which became quite successful. Ever since, the company has increased in size and many other centers have been created all over the world. Heathrow Goals was established in the year of 2005. Values  The values created by Goals are also followed at the Heathrow Goals. It is seen that the staff has the relevant experience to satisfy the customers who visit the pitch. The staff treats the customers well and allows them a friendly environment in the pitch. The company has to provide the customers with the right quality at the right time and hence does not let down the customers. Whenever a customer is given a time for the pitch, the pitch is always ready without any delay. Their prime value lies in the satisfaction of the customer and hence all necessary measures are taken by the Heathrow Goals to satisfy the customers. The facilities provided to the customers are always in check by the staff so that the customers are never let down. Moreover the pitch is kept under check by the relevant department so that the customers never get a chance to complain about the pitch. Customer/client  The strategy of Heathrow Goals is in line with the company’s values. It believes in innovation in the industry so that it can reach the top in the market. This innovation helps to attract customers as they expect a better service from the company. The company also believes in an excellent customer service as they believe that it is the key to increase in the revenues. The customers are of utmost importance to the centre and hence the staff tries to minimize every problem that the customers might face. Heathrow Goals has been created with the aim of satisfying customers with the football experience and in order to satisfy the customers the ultimate football experience is provided by them. Brand  Ever since the company started expanding it has become a brand for the football lovers. It has become the UK’s premier operator and has opened several centers all over the states. It is also associated with other famous brands such that it can get famous for the experience it brings in the football arena. It is believed that in the recent years the company would be able to establish itself as a renowned international brand. Growth  With every year the company is trying to grow to give the ultimate football experience to everyone who is interested in sports. It is pursuing a strategy through which it can invest sufficiently in the field of growth. The Board of the company reviews the decision of growth and implements them accordingly every year. Every year the company selects specific sites where it can build a new center for the customers. The funds of the company are reviewed by the Board every year so that the aims of the company can be given in the starting of the year. Moreover the growth of the company can be witnessed in the centers that are being established every year. Marketing  Like every other company it is seen that Goals also follows a strict marketing campaign which helps it to advertise the centers established by it. Goals has reduced the use of traditional media and has used the opportunities of the new media that have become available now. These new media opportunities are also being implemented in the centre of Heathrow goals so that it can become more popular. They have hired the services of a marketing group so that they can invest properly in the field of marketing. The company has also established contacts with recognized brands so that it can be promoted. Sponsorship deals are signed with Umbro and Powerade which help to advertise the centers located in different states. Heathrow goals has also been promoted through these sponsors and marketing agents. Legal The company has expanded to establish many centers all around UK and has to face certain legal challenges in its quest. In 2004 when the company was establishing a centre in Bristol it got a legal notice because the residents believed that the centre would be harming the wildlife and conservation area in the region. The company handled the issue well and built a centre on another location in a dense area so that its integrity was not harmed in anyway. It handles its legal issues well and it is believed that it will get even more famous in the coming days. Bibliography Goals Soccer faces legal challenge. Rachel Stevenson 2004. Goals Soccer Centres. Growth Company 2008. Goals Soccer Centres 2011. Goals Plc. 2011. Read More