Do International Marketing Strategies help Multinational Firms achieve competitive advantage - Dissertation Example

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Do International Marketing Strategies help Multinational Firms achieve competitive advantage
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Download file to see previous pages The new development of globalization and multinational firms has created a gap in building a different framework for businesses that are working toward expansion at a global level. However, the demand to work into a new form of competition is continuing to create a different understanding of what is required for businesses that are looking for an established presence at an alternative level. The multinational presence that is currently a part of many businesses is one that has led to several new dimensions of conducting business through the internal and external environment. Politics, culture, social viewpoints and the economy are some of the dimensions that are causing businesses to change the approach of working into new regions of the world. This research will examine the model of Unilever, a multinational firm that has successfully established a reputation in Pakistan. The business will work as a microcosmic model that determines how businesses can create strategies, models and marketing components that assist in meeting the needs of different regions of the globe. Table of Contents 1.0 Introduction………………………..…………………………………………………..6 1.1 Aims and Objectives…………………………………………………………..7 1.2 Statement Problem…………………………………………………………….8 1.3 Significance of the Study…………………………………………………….10 2.0 Literature Review…………………………………………………………………….11 2.1 Emphasis of Globalization…………………………………………………...11 2.2 Definition of International Strategies………………………………………...13 2.3 Types of Marketing Strategies………………………………………………14 2.4 Performance Measures of Culture…………………………………………...16 2.5 Political Performance Differences…………………………………………...19 2.6 Economic Performance………………………………………………………22 2.7 Current Factors in International Marketing………………………………….27 3.0 Methodology…………………………………………………………………………30 3.1 Timeline……………………………………………………………………...33 3.2 Limitations of the Study……………………………………………………...35 4.0 Analysis and Results…………………………………………………………………37 4.1 Qualitative Results…………………………………………………………...37 4.2 Quantiative Results…………………………………………………………..42 4.3 Analysis of Results…………………………………………………………..44 5.0 Future Research and Recommendations……………………………………………..46 6.0 Conclusion…………………………………………………………………………...47 Bibliography……………………………………………………………………………..49 Index of Images Image 1 : Hofstede’s Dimensions of Culture…………………………………………….19 Image 2: Multi-tiered Strategy…………………………………………………………...21 Image 3: Double – Helix Model…… ...Download file to see next pagesRead More
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