International Marketing Strategies for Multinational Firms - Dissertation Example

Building a global presence is the main aspect used for business management in the current market. Different brand names and businesses are changing the outlook from belonging to a national arena and are bringing in new methods of growth by moving into other countries. This is not only offering growth with the global presence but is also establishing new marketing strategies at an international level. For a multinational firm to work in the global market there is the need to work toward competitive advantage.

This strategy can determine how a business can grow and offers new opportunities for establishing a strong global market. Finding examples of how to work in a global arena and determining what sets different businesses apart can provide a different approach to creating standards with marketing for multinational firms.Most international firms are unable to grasp successful ways to build into an international market. Several new dimensions are added to the planning and success of the business.  However, some firms are now leading organizations and showing ways to succeed within the market, specifically through planning and organization that is developed before implementing a marketing plan.

Unilever is one of the companies that are showing a way to remain ahead of the competition with the approach of getting into the market and meeting consumer demand. The main approach with this corporation is to have effective planning that works with the culture, politics, and economic needs that are within the region (Hely, 238: 2000).Unilever is focused on selling products for food and hygiene to meet market demand. The current approach that has been used is to work into multinational areas according to need.

To do this, Unilever has established different products as emerging brands, specific to various countries. The products are based on brands that fit with the region.