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Market target - Research Paper Example

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Market Target Paper The watch showroom is known by the name of ‘Trademark’. It is a leading watch brand which has made it to the top echelon through hard work and devotion of its employees, who have remained steadfast within their work realms. The showroom depicts the best watches under one roof, where nearly all segments of the audiences are catered to, and hence the need to give them the best watches exists without any doubt…
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Download file to see previous pages... Trademark is therefore a name that is much cherished and is given importance by the people who believe in high quality watches, which signify their rich taste and superior class – all represented duly by Trademark. The watch industry has been specifically catered to by giving the audience a taste of supreme class and rich elegance, which are some of the most renowned and sought after attributes that one looks in a watch. Fortunately for Trademark, the owners have always believed in all these finer aspects, and hence the reason that Trademark has been able to manifest its due role within the related scheme of things. The demographics for Trademark include the people who belong to different age segments. These have comprised of the middle class segments within the socio-economic realms as well as the elite class which believes staunchly in class and exuberance more than anything else. This is the reason why Trademark has been instrumental at creating a niche of its own, and is much renowned within the market. The brand is a hit within the people from these socio-economic domains, and is easily looked after by both the genders – males and females. It has been able to target people from the age of 18 years up to 75 years. Such is the diversity within the watches of Trademark that it has been able to represent high quality and rich taste amongst all concerned. Trademark’s owners know that they are selling on the quality tangent more than any other factor. This is the reason why Trademark is known to be a ‘killer’ watch amongst the competitors, because it is able to garner quite a lot of fame and recognition due to its sophistication and the value which it brings for its buyers. The people who wear the Trademark brand look famous in their own entirety, and are hailed by people who are near and dear to them. The brand signifies that the person believes in quality and wants to look good within the people where he hangs out or goes (Swenson 1990). As far as the showroom of Trademark is concerned, it should be opened at such a place where the target audience has ease of visiting the same. They should feel pride in visiting a showroom which is close to their affinity levels. It must represent their likeliness for the area and should most definitely be a suburb within the upscale localities of the city. There must be a proper parking spot dedicated for the people who visit this showroom because the Trademark brand means quality for its buyers, and this can only be manifested by giving them a complete 360 degree package more than anything else. Trademark’s showroom should be at such a location where there is ample room for other showrooms and shops as well. However this could be a bit of an advantage if these showrooms and shops are not selling watches just like the Trademark brand. The exclusivity must come with a price, which indeed Trademark is charging through its customers. The brand has been able to give the best value to its buyers through unique selling models and packages which are tailored to look after the needs and aspirations of the people who wish to buy Trademark for their own selves, family members and friends. It is very important to ascertain what the customer really wants. He requires that the brand should give him the confidence that when he wants to go ...Download file to see next pagesRead More
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