Carrefour China - French Hypermarket Retail Chain
... China - French Hypermarket Retail Chain
Chapter 1: Company Profile
Carrefour is a leading French hypermarket retail chain that entered the Chinese market during the 1995, when the Chinese government initiated a tentative opening of its economy. Carrefour has been the pioneer of the concept of ‘Hyper-markets’, which it started in 1959 with stores that provided mass-sales, low delivery costs, and discounts everyday. With the above strategy, Carrefour was able to open over 9,225 stores, and employ 3,40,000 employees globally. With sales reaching 78 billion dollars annually, Carrefour stands as the second largest retailer after Walmart, in the world market. 1(Lin and Liang, 2002).
Carrefour has establ...