The Car Industry in the 1990s
... The car industry enjoyed its glorious years in the 1990’s with its unprecedented expansion and soaring sales especially in the developedcountries. However, after that decade, the industry has matured and has seen deteriorating sales (Humprey, 2003, p 2). “But while mergers, spin-offs, consolidations, and record sales volume over the last five years have created unprecedented size, they have not created a sustainable model for long-term shareholder value” (Blake et al, 2003). In the face of the recent economic downturn and the other challenges that the industry faces, the remaining question is, what is the outlook for this industry?
The political factors that affect cars ...