HUMAN RESOURCE - Term Paper Example

There are five factors to be analysed in the porters five forces and they are analysed below in correlation with the Apple Computers. The threat of the entry of new competitors The personal computers industry is the major threat for Apple Computers including the old competitors for Apple Computers. Competitors are coming up with innovative products that may cause the Apple Computers to face tough king of competition in the future. The intensity of competitive rivalry The intensity of competitive rivalry tends to focus on the elements such as the price of the product, the innovation and quality level of the product.

All these factors are compared with the competition in the market. Companies that use advance technology tend to be stable in a competitive environment such as Apple Computers. Competitive rivalry faced by Apple Computers is from Dell incorporation, Hewlett Packard Company, and Microsoft Corporation. Dell computers have one of the most unique strategies in providing customized notebook and laptops to its customers, according to their needs and wants. Apple faces intense competition from Microsoft in areas of portable music players and other type soft software.

The threat of substitute products or services Apple faces one of the biggest threats from its substitute products & services. The era of converging to the digital types of devices such as MP3’s, cell phones, playing games, and picture taking along with the internet has challenged Apple to a very large extent. iPod franchising protection is the biggest challenge for Apple computers. The bargaining power of customers Customers have a lot of choices from which they can choose their computer devices.

The switching costs of customers are high and they have a lot of information available of other competitor products, but Apple computers have made their mark in all fields and they may not be facing high competition from the bargaining power of customers. The bargaining power of suppliers Apple computers although does not provide low quality products but still companies like IBM and Motorola may work intensively on every inch of computer production and therefore cause a threat from the bargaining power of suppliers.

High switching costs are faced when Apple opts for changing suppliers. Generic business strategies The generic strategies from the Porter’s framework being practiced by Apple Computers are mostly the differentiation element and the focus element of the strategy framework. Apple computers imposes the differentiation strategy through their use friendly graphic interface and the integration of products and services is the main focus and target of Apple computers that makes them successful and is few of the sources that allow them to gain a competitive advantage.

For having a stable focus, Apple computers segment their target market according to consumer characteristics so that consumers of their products are satisfied. HR policies of Apple Computers