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on that was made during the research was that all the included companies were already optimizing their profits, and that was the reason Google Company collected data from these companies.
The entire report covered practices that could lead the company to realize its optimal profits as well as the practices deemed to deny the company its optimal results. The study did not cover the rival companies’ aftermaths of realizing their optimal results since the research was only focused on the Google Company.
The limitations encountered were mobility from one company to another. Also, some companies were not willing to share some of the information that we needed and, therefore, much time was used while trying to convince the managers the need for the study.
To guide us in the study, we researched on some similar studies that have been done in the past. According to Schoeffler et al, (2014), companies’ management teams have to ensure that they offer the best environment to their employees for optimal profits. Another study conducted by Watson (2013) stated that it is the role of both the senior and junior employees to ensure that the company reaches its optimal production levels. Also, Reichheld and Sasser (2010) wrote that both internal and external factors affect the productivity of any given company. As such, we realized that a company’s productivity is affected by many forces that the company has to be aware of.
Yield optimization- this method was found only to work well for the advertising department. Compared to other companies, Google Company has relaxed on using this method and, therefore, this is one of the causes of the company’s low profits.
Revenue optimization- in this section, Google Company has managed to improve its relationships with its customers basing on its segmentations. Thus, the company management has dealt with the varying segmentations as required. Also, in the offensive manner, the company has increased its sales by creating new
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