Introduction to the Evaluation Process - Assignment Example

The author should also look at how the audience is affected by the sentiments relayed by the evaluation. In addition to the identification of the audience, the author also needs to understand the purpose of the evaluation and finally, the author should also have knowledge of the intended influence on its readers.

A Guide To Reading Evaluations gives the fundamentals of evaluating any piece of writing. The guide analyzes Amitai Etzioni’s evaluation of the fast food jobs offer to high school students by McDonald’s. In this evaluation, the author looks at the case as a two-tier structure. The first structure is reading for meaning. In reading for meaning the evaluator looks at the case with the sole purpose of understanding the case judgment and way of reasoning. In the second tier, the author seeks to employ the different strategies used in evaluation which include: the presentation of a well-detailed subject, adequate supportive facts on arguments and counter-arguments proper response to alternative judgments and objections, and a proper organization of ideas and logic.