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Response - Assignment Example

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The company designed the nylon T-shirt bearing in mind the emotional players associated with games such tennis for both players and ball boys. They therefore came up with a slick…
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Responses to Article in the New York Times. In her article Ruth Ferla explores a new sport apparel about to be launched by Ralph Lauren. The company designed the nylon T-shirt bearing in mind the emotional players associated with games such tennis for both players and ball boys. They therefore came up with a slick athletic shirt made with the kind technology that gives it the ability to monitor one’s heat rate, ventilation and levels of stress. It is able to collect this information which is then displayed on computer, mobile phone application or dashboard and remain sporty. the company wants to integrate technology into daily wearables and intents to launch more of the tech-enhanced shirts at a time when every other person is exploring the domain of wearable tech. the shirt is to mark the company’s entry in the fast growing market segment of wearable technology and is projected to be a real game changer.
In the High Line article, Jeremiah Moss analyses the impact of the park to its surroundings in terms of economic and development and transformation. Just a few years old the park had become necessary for shoppers, models, tourists and even socialites. It received 3.7 million visitors in 2011 alone and half of the visitors were from outside New York. The park has led to the birth of a corporate stretch on the West Side hence a complete make up of the neighborhoods. Prior to the redevelopment of High Line, properties in the area were under-valued by 8% as compared to median rates of Manhattan but now have gone up by 103%. This is now receiving mixed reactions as it seems to benefit the elites who can afford the new lifestyle of High Line at the expense of locals who are losing a lot of business to its expansion.
Bibliography.
1. Jeremiah Moss. “Disney Wold on the Hudson.” The New York Times, 2012. http://www.nytimes.com/2012/08/22/opinion/in-the-shadows-of-the-high-line.html?_r=0
2. Ruth Laferla.” Is the Player Nervouw? Just Ask His Shirt.” The New York Times, 2014. http://www.nytimes.com/2014/08/24/fashion/at-us-open-ralph-lauren-to-introduce-wearable-technology.html?_r=0 Read More
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