Written Business Communication (Original Posting #2) - Assignment Example

Written business communication: Visualizing the reader Communication aims at transmitting information from one party to another with such objectives as awareness creation, issuance of directives, or persuasion. Visualizing the audience is one of communication essentials and this paper discusses significance of visualizing the audience and possibility of audience visualization if the writer does not know the audience. Audience visualization is important because it establishes a basis for meeting the audience’s needs through the written work.

Needs require solutions and these motivates the audience to receive and decode a written work and writer’s ability to address the needs and offer solutions or hope and strategies for obtaining solutions facilitate this motivator role. It is also important to visualize the audience because this helps to identify characteristics of the audience that can facilitate or hinder communication. A writer can then major on identified strengths and manage weaknesses for effective communication. Understanding individual aspects such as physiological, psychological, and cognitive factors is an example of visualization and help in planning approach to writing.

The audience’s external environment such as effects of culture is another factor whose understanding empowers a writer’s communication potentials (Youssef, 2005).Applying an open approach to communication can facilitate visualization if a writer does not know the audience. Targeting a larger audience base in terms of age, gender, educational background, and work orientation is an example because it assumes a wider general knowledge of the audience and increases possibility of identifying with people’s needs or interests (Ghosh, 2012).

Being sensitive is another way through which a writer can achieve audience visualization, without knowing the audience, because it only needs identification of the targeted population segment and the different traits towards effective communication can be derived. ReferencesGhosh, M. (2012). Business communication skills. New Delhi: Pearson Education India. Youssef, I. (2005). Communication skills. Cairo: Pathways to Higher Education.