We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Topic will be based on which book you choose - Term Paper Example

Comments (0)
Summary
Name: Instructor: Course: Date: Branded Branded: The Buying and Selling of Teenagers, is a book by Alissa Quart that aims at divulging information about the marketing world where corporations spend billions of dollars trying to woo teens into purchasing their products…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Topic will be based on which book you choose

Download file to see previous pages... The constant commercial pommeling that teenagers are exposed to regularly makes them give in to the pressures of being considered cool by their peers, which in turn works in the corporations’ favor (Quart 32). In addition to all the above, the growing need to incorporate sex in some of these advertisements is making its way into the lives of teenagers and younger children. Recent sources in different organizations can attest to this. This paper will examine aspects of the book and relate it to an advertisement, and the impact it might have on its target market. At a particularly young age, teenagers and pre-teenagers are forced into different loyalty schemes by corporations that use their peers to market and sell their products. In Branded, the author brings into account the fact that corporations are having a higher stake in schools than they possibly should. In the past, countless groups, including parents and politicians, were at the forefront trying to resist the notion of advertising in schools. However, the current situation of sponsorship that most corporations boast of is making this a difficult task. Corporations, at present, have more shares in schools than any other party, and they are using this to their advantage. Brand-afflicted teenagers are now everywhere, but there might be time to save some of the young ones from the menace that is branding (Quart 47). Target audience Victoria’s Secret is one brand that is affiliated with the imagery of sex and sex appeal. In most of their advertisements, models and people wearing their lingerie appeal to the adults and market that tends to grasp the concept of being sexy. However, lately the brand has been moving toward a different market altogether. In a recent advertisement, “Bright Young Things,” the brand has brought to light their aim for a younger market. Teenagers and pre-teens who want to be considered cool are now looking toward Victoria’s Secret line of lingerie in a bid to look older, or more sophisticated. Parents are being forced to give in to the pressure of their young children who demand such clothing, and it is obvious that once children catch on to this brand, there is no turning back. It is next to impossible for the children not to remain loyal to the brand, if they start when young (Lutz 1). Aspects of the demographic The income and lifestyle of teenagers and pre-teens cannot be questioned as it is not impossible to pinpoint exactly where they get their income, or lifestyle choices. These aspects are influenced directly by their parents, immediate family members, and even friends. The little income that teenagers may receive is probably from allowances that parents offer their children once they partake of certain activities. However, as the issue of branding and marketing takes precedence in most schools and areas (Quart 53), teenagers are looking for different avenues which can work toward increasing their capital. It is this aspect that sheds light on why teenagers look for different jobs during the summer and spring-breaks. More money means more savings, which ultimately leads to lifestyle autonomy. Parents have little or no say in the matter once their children start buying their own clothes, using their hard-earned money. Alissa Quart takes the reader into the processes used by corporations to attract teens and pre-teens into their branding world, and why it is particularly easy for teens to succumb to these schemes. The first aspect that comes into play is the use of people their own age to ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Choose a business firm and discuss What can you say about the firm from society's perspective
Nike is a US based company which was found by two athletes Bill Bowerman and Phil Knight. The company develops and designs sportswear apparel, footwear, and provides various channels for its marketing around the world. The mission of the company is to inspire every mankind with the force of sports and to entice innovation in the body of every human being (Nike Inc, 2011).
4 Pages(1000 words)Term Paper
Could you choose a topic
Man's everyday undertakings involve induced motives towards certain objectives considered rewarding. With reference to the topic at hand, the term “reward” refers to the environmental stimuli with the effect of instigating definite responses (White, 1998).
8 Pages(2000 words)Term Paper
Choose a topic that talk about a company
These financial instruments, therefore, play a very useful role to help businesses tune up their financial engines and take important decisions accordingly. The public interest, by virtue of common stocks, too, is a pressing reason for businesses to maintain strict discipline in the financial management of their day to day business affairs.
7 Pages(1750 words)Term Paper
Project management and control - the topic is up to you
The report considers budget, time and human capital requirements and suggests strategies to cover for strains in the said resources. The report also covers contingency planning and provides tools for measurement of the effectiveness of the plan and performance of execution.
4 Pages(1000 words)Term Paper
Any topic you choose
The paradigm shift is quite noticeable as internet is gaining more acceptance and all companies want to ensure an online presence because it has now acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data.
2 Pages(500 words)Essay
You should choose the topic about Hitler
The paper deals with the life of Adolf Hitler. And, this paper will help in identifying the negative impacts of his leadership along with his personality traits. He was a leader who made a significant and a prominent mark in the face of history. He played a
5 Pages(1250 words)Term Paper
Choose the topic
According to Willard (95), the artist believed that the Middle West being a healthy and normal part of America contributed to her development as an artist. At the age of fifteen, O’Keeffe moved with her family to
8 Pages(2000 words)Term Paper
You Choose A topic
The sections- “No Name Woman”, which has three characters; Maxine’s aunt (the “no – name woman”), Maxine (narrator), and Maxine’s mother tells the norms of the Chinese. Its title
1 Pages(250 words)Essay
You choose paper topic
The research paper discusses the justifications of the practice in the wider societies of African countries practicing it and the measures taken to address the problem. FGM is
10 Pages(2500 words)Research Paper
Critical reading choose any topic
basis for physical anthropology was so much challenged by the American Anthropological Association (AAA) that its legacy started reducing and other becoming redundant to an extent that a new physical anthropology issue that was modern-based had to be adopted (Caspari, 2003).
2 Pages(500 words)Term Paper
Let us find you another Term Paper on topic Topic will be based on which book you choose for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us