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Effect of Brand Image on Consumer Purchasing Behavior in Clothing Grade Course (3rd, Nov. 2013) Effect of Brand Image on Consumer Purchasing Behavior in Clothing Results The results of the study indicated that female students normally spend much in purchasing clothes per semester, considering that none of them spent less than $50 per semester on purchasing clothing…
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Download file to see previous pages However, the highest number of students was found to spend averagely, having their clothes purchasing expenditure between $150-450, which is the category that exceeded half the number of female students sampled in the study, at a 55%. However, the statistics for the male students gives a totally different picture, with a substantial 14% of the male students spending between $0-50 per semester, a number that is also equal to the male students who spends above $450 per semester. The male students spending pattern is interesting, considering that those spending between $50-150 and those spending between $150 to 450 were also equal, at 36% in each category. The statistics of the students with a favorite brand for clothing was however peculiar, since the male students seemed to have a higher rate of preference for brand clothing, compared to female students. 45% of the female showed a brand preference, compared to 55% who did not, while the male students who had a brand preference stood at 48%, while 42% did not show any interest for brand preference. Nevertheless, the overall number of students who indicated a preference for a certain brand was higher, standing at 52%, while 48% of the students did not show any brand preference. Do you have favorite brand for clothing? Female Male Total Yes 15 21 36 NO 18 15 33 Among the sample of 69 students, 33% seemed to have a brand preference from a company that utilized animal fur, wool or leather in manufacturing clothing, while 31% did not prefer brands from a company utilizing animal products for cloth manufacturing. Nevertheless, 33% did not seem to know the materials used by the company from which they have a brand preference. 22% had a brand preference from a company that utilized renewable materials, while 25% had a preference for a company that did not utilize renewable resources. However, the majority did not seem to know whether the company from which they have a brand preference utilized renewable or non-renewable materials, accounting for 55% of the students with a brand preference. Even with the knowledge that the company from which the students had brand preference ...Download file to see next pagesRead More
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